The Role of Self-Confidence in Mediating Influencers, Materialism, and the Social Environment on Online Impulse Buying in Indonesia
Deddy Prihadi,
Bei Harira Irawan,
Jaka Waskita
et al.
Abstract:Impulse buying behavior will open up opportunities for business actors, where business actors have the opportunity to fulfill consumer desires by providing a wide choice of products or services and encouraging consumer impulse purchases. Business actors need to know the determinants of consumer impulse buying. This research aims to determine the determinants of online impulse buying as seen from influencers, materialism, and the social environment with self- confidence as a mediator, so that businessmen can im… Show more
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