Pengaruh Label Halal Dimoderasi Religiusitas Terhadap Keputusan Pembelian Produk Kemasan Oleh Mahasiswa PTKIN Se-Sumatera Barat

Imamuddin, M.; Syahrul, Syahrul; Dantes, Raymond

doi:10.35127/kbl.v5i1.3884

Cited by 18 publications

(21 citation statements)

References 2 publications

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“…This research also opposes the findings of Imamuddin (2017), Rosida (2018), Alim (2018), andPratama &Suwarto (2021) that reported the effect of halal label on purchase intention and buying decision making. Rosida (2018) explained that halal label could independently bring a significant effect on Muslim women's intention to purchase cosmetic products.…”

Section: Figure 1 Normal Probability Plotcontrasting

confidence: 97%

Halal Label on Japanese Skincare Product and Its Implication on Indonesian Muslim Consumers’ Buying Decision through Religiosity

Wirawan¹,

Qadrifa

Migunani

2022

mahardikaadiwidia

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This research aims to examine the impact of halal label on buying decision that is mediated by religiosity. Previous studies on these variables did not illustrate consistent findings. Therefore, this research is done to provide more empirical evidence by studying Skin Aqua, a Japanese skincare brand in Indonesia that has recently displayed a halal label on its new packaging. Utilising a survey method, the questionnaires were distributed to 100 respondents selected by using the purposive sampling technique. The path analysis technique was used to examine the hypotheses. The result indicates that halal labels cannot directly bring a significant influence on buying decisions, but religiosity does. Moreover, religiosity may strengthen the impact of halal labels on Indonesian Muslim consumers’ buying decisions, because the effect of Halal Label to Buying Decision is more significant in an indirect manner rather than the direct one.

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Section: Figure 1 Normal Probability Plotcontrasting

confidence: 97%

Halal Label on Japanese Skincare Product and Its Implication on Indonesian Muslim Consumers’ Buying Decision through Religiosity

Wirawan¹,

Qadrifa

Migunani

2022

mahardikaadiwidia

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“…Religiositas adalah penghayatan agama seseorang yang menyangkut simbol, keyakinan, nilai dan perilaku yang didorong oleh kekuatan spiritual (Tuah et al, 2016). Hubungan antara religiositas dengan keputusan pembelian terdapat dalam penelitian Imamuddin et. al., (2020) dalam penelitian tersebut menunjukkan bahwa individu dengan tingkat religiositasnya tinggi cenderung kurang impulsif ketika akan membuat sebuah keputusan pembelian.…”

Section: Konsep Religiositasunclassified

Halal Awareness : Pengaruhnya Terhadap Keputusan Pembelian Konsumen Shopee dengan Religiositas Sebagai Variabel Moderasi

Juliana

Rizaldi

Al-Adawiyah

et al. 2022

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Purpose- This study aims to determine and analyze the effect of the halal awareness variable on Indonesian Muslim consumers on purchasing decisions at Shopee with religiosity as a moderating variable. Design/Methodology/Approach – Using quantitative descriptive methods, this study analyzes responses to questionnaires distributed to 264 respondents from Indonesia. To prove this hypothesis, the data collected was analyzed by partial least squares (SEM-PLS) using SmartPLS. Findings – This research shows that the Halal Awareness variable has a significant and significant effect on product purchasing decisions at Shopee with religiosity as a moderating variable. This finding confirms that halal awareness and religiosity factors are very important in encouraging Muslim consumers in Indonesia to make decisions to purchase halal products at Shopee. Practical Implication – In order to improve purchasing decisions in buying halal products in e-commerce, especially Shopee. then the role of the government will be very necessary in socializing and re-promoting the concept of halal lifestyle, especially in buying online products in e-commerce optimally in various platforms, such as social media, seminars, workshops and several other media. Then, business actors in various fields of goods production with online and e-commerce sales media are also required to increase awareness to support and develop halal products by certifying halal products, halal labeling and seeing the importance of halal products to become one of the promising types of products. and sell well in the market and also safe for consumers. Originality/Value – This study is the first to examine the effect of halal awareness on purchasing decisions of Indonesian Muslim consumer products at Shopee with religiosity as a moderating variable. This study succeeded in revealing the strengths and weaknesses of religiosity in influencing halal awareness of product purchasing decisions at Shopee.

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“…Berbeda dengan hasil penelitian yang dilakukan oleh Mutiara & Syahputra (2018) yang menyatakan bahwa product knowledge tidak memiliki pengaruh terhadap keputusan pembelian. Selanjutnya adalah penelitian yang dilakukan oleh Imamuddin (2017) yang menyatakan bahwa religiosity memiliki pengaruh yang signifikan terhadap keputusan pembelian. Berbeda dengan penelitian yang dilakukan oleh (Pradani & Iriani, 2018) yang menyatakan bahwa religiosity tidak memiliki pengaruh terhadap keputusan pembelian.…”

Section: Pendahuluanunclassified

Analisis Faktor-faktor Yang Berpengaruh Pada Keputusan Pembelian Produk Kosmetik Halal

Mulati

Utomo

2021

Ekomaks : j. ilmu ekon. manaj. akunt.

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The purpose of this research is to find out the influence of product knowledge, religiosity, and Islamic advertising ethics on purchasing decisions with purchase intention as intervening variable. Data was collected by distributing questionnaire to 100 respondents of consumers of Wardah product cosmetics in Salatiga with purposive sampling method. The data obtained were processed using SPSS 23 analysis tools. Based on the t-test, the results showed that partially product knowledge had no effect on purchasing decision, then religiosity partially had no effect on purchasing decisions. While consumer buying interest partially has a significant effect on purchasing decisions. Based on the results of the path analysis test, it show that buying interest doesn't have a mediating effect on the influence of religiosity on purchasing decisions. Then buying interest has a mediating effect on the influence of product knowledge and Islamic advertising ethics on each purchase decision.

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Pengaruh Label Halal Dimoderasi Religiusitas Terhadap Keputusan Pembelian Produk Kemasan Oleh Mahasiswa PTKIN Se-Sumatera Barat

Cited by 18 publications

References 2 publications

Halal Label on Japanese Skincare Product and Its Implication on Indonesian Muslim Consumers’ Buying Decision through Religiosity

Halal Label on Japanese Skincare Product and Its Implication on Indonesian Muslim Consumers’ Buying Decision through Religiosity

Halal Awareness : Pengaruhnya Terhadap Keputusan Pembelian Konsumen Shopee dengan Religiositas Sebagai Variabel Moderasi

Analisis Faktor-faktor Yang Berpengaruh Pada Keputusan Pembelian Produk Kosmetik Halal

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