Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Pt Setya Kuliner Mandiri Jagakarsa Jakarta Selatan

Abstract

One of the important activities business was service quality which is must be realized and main prioritized by the organization. This research studied the influence of service quality to customer satisfaction in D’Besto Restaurant in Jagakarsa South Jakarta. Services of the employee are business activities that result was not a product in a physical form or construction which is one of the factors that affect customer satisfaction. The main purpose of this research is to analyze the quality service of employees influenced by customer satisfaction. This research uses the descriptive quantitative method and the sample in this study amounted to 80 respondents taken through the incidental sampling technique. While the data collection method uses observation, interviews, and questionnaires. Data analysis used is a simple linear regression model of ordinary least square (OLS) with a significance level of 5%. The results of the study with the correlation coefficient (r) are 0,828 showed that the variable of service quality significantly affects the customer satisfaction. The influence of dependent variables (service quality) similarly gave significant influence towards the customer satisfaction percentage of 68,6% and the remaining 31,4% is affected by the other variables. Based on the result improves that by increasing the quality of the service, the employee service functions more effective, efficient, and gives more satisfaction to the customer.

The influence of service quality on customer satisfaction

“…Based on this, there are four keywords that need to be paid attention to, namely scientific method, data, purpose and use. (Rahman, 2019) The role of research methodology is very determining in efforts to collect the necessary data, in other words, research methodology will provide guidance on the implementation of research or instructions on how this research is carried out. With this research method, a significant relationship between the variables studied will be known, resulting in a conclusion.…”

Perancangan Sistem Pelaporan Keluhan Pelanggan Berbasis Website Menggunakan Metode Waterfall

“…Pelayanan yang baik dapat meningkatkan mutu maupun kelancaran suatu perusahaan, untuk menjaga konsumen agar tetap setia terhadap produk yang dihasilkan dan membuat para konsumen menjadi betah serta nyaman. [2] Untuk memberikan kepuasan terhadap pelanggan dibutuhkan loyalitas pada implementasi pelayanan agar tercipta kesan yang baik untuk perusahaan. Teknologi yang terus berkembang telah menjadikan pengembangan layanan untuk menangani keluhan pelanggan yang efektif dan efisien menjadi tantangan bagi organisasi.Penanganan komplain yang efektif dapat memiliki dampak dramatis pada tingkat retensi pelanggan, mencegah penyebaran negatif dari mulut ke mulut, dan meningkatkan kinerja perusahaan.Walaupun terlihat sederhana, dalam pelaksanaannya menangani komplain pelanggan merupakan hal yang kompleks dan perlu kehati-hatian.…”

Peran persepsi harga, kualitas produk, promosi dan lokasi terhadap kepuasan konsumen pada swalayan di Kota Depok

“…Menurut Rahman (2019) dalam bidang bisnis, kepuasan pelanggan sangat utama. Setiap perusahaan mempunyai keinginan untuk memuaskan kebutuhan pelanggan, karena pada saat yang bersamaan keunggulan bersaing perusahaan dapat meningkat.…”