Pengaruh Kreativitas Dan Inovasi Terhadap Keunggulan Bersaing (Studi Kasus Wedding Organizer Hastina Puspita Decoration Kota Jambi)

Riany, Adhe Ira; Dahmiri, Dahmiri

doi:10.22437/jmk.v9i2.12038

Cited by 8 publications

(9 citation statements)

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“…Furthermore, combine them so as to form product creativity that can affect the competitive advantage. The results are the same as the results of previous studies conducted by Riany, et. Al.…”

Section: Discussionsupporting

confidence: 89%

The Effect of Market Orientation and Product Creativity on Competitive Advantage at Etsuko Kitchen Tomohon

Tulung

Angmalisang²

2022

JICP

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This study aimed to find out the effect of market orientation and product creativity on the competitive advantage at Etsuko Kitchen Tomohon. The population was the customer of Etsuko Kitchen Tomohon. The number of samples was calculated based on Lemeshow formula that was as many as 100 respondents. Data collection was conducted using questionnaire. Data analysis that used in this study was t-test, F-test and multiple linear regressions processed using SPSS program, version 2022. The results showed that market orientation variable in t-test had tcount value of 5.026 > ttable value of 1.984 and has significant value of 0.000 < 0.05, and product creativity variable had tcount 10.384 > ttable 1.984 and the significant score of 0.000 < 0.05. The research results showed that market orientation variable and the product creativity partially and simultaneously had positive and significant effect on the competitive advantage. Thus, it could be concluded that the role of market orientation and product creativity on the competitive advantage was 74.4% and the remaining, i.e., 25.6%, was influenced by the other variables which were not included in this study.

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Section: Discussionsupporting

confidence: 89%

The Effect of Market Orientation and Product Creativity on Competitive Advantage at Etsuko Kitchen Tomohon

Tulung

Angmalisang²

2022

JICP

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“…Keunggulan bersaing adalah kemampuan suatu badan usaha untuk memberikan nilai lebih terhadap produknya dibandingkan para pesaingnya dan nilai tersebut memang mendatangkan manfaat bagi pelanggan. Beberapa indikator yang digunakan untuk mengukur keunggulan bersaing adalah keunikan produk, kualitas produk, harga bersaing dan keunikan produk (Riany & Dahmiri, 2020).…”

Section: Pendahuluanunclassified

Analisis Indikator Penyusun Variabel Laten Yang Mempengaruhi Kinerja Pemasaran Tenun Kre’ Alang

Sofya,

Ekastini,

Hermanto

2023

JIGE

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Before knowing the factors that influence competitive advantage and marketing performance of Kre' Alang weaving, it must first determine the indicators that have a relationship with the latent variables. The method used to analyze this is confirmatory factor analysis. This method is used to provide information whether the model that has been modeled is in accordance with the hypothesis that has been formulated. The results of the study show that the latent variables for technology orientation are composed by the use of the latest technology, accelerating service to customers, supporting the innovation process, and ease of operationalization. Product innovation latent variables are composed by indicators of duplication and synthesis. Competitive advantage latent variables are composed by product uniqueness indicators. While marketing performance variables are composed by indicators of financial performance, operational performance, and market-based performance. The test results of the confirmatory factor model of the marketing performance of Kre' Alang woven fabric which were compiled were valid and reliable.

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“…Creativity is considered very important in attracting consumers' attention to get more attention in the market (Adijati Utaminingsih, 2016). Carrying out innovation in the long term will increase the company's superiority (Adhe Ira Riany, Dahmiri, 2020). The Geulis umbrella business can combine knowledge and experience from one generation to the next, this can create maintenance of traditions and learning from the past to improve product marketing.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Family Business Creativity on Business Competition

Tajul,

Wardani,

Lela

et al. 2024

pssh

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In the era of globalization and evolving market dynamics, family businesses play an important role in the economy. The sustainability of family businesses often depends on their ability to innovate and compete effectively. Creativity is considered the key to gaining an edge in tough business competition. To analyze the influence of family business creativity on business competition. This research uses quantitative methods with a descriptive verification approach to collect and analyze data. Quantitative data was obtained through questionnaires distributed to family members involved in the family business. The object of this research is a company owned by Geulis Umbrella Craftsmen in Tasikmalaya City. These family companies were chosen to see business creativity in facing market competition. The results of this study show that business creativity has a major influence on family business competition, with competition as a significant mediator in this relationship. It is hoped that this research's implications will provide insight into the importance of business creativity in helping family businesses compete in traditional and modern markets.

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Pengaruh Kreativitas Dan Inovasi Terhadap Keunggulan Bersaing (Studi Kasus Wedding Organizer Hastina Puspita Decoration Kota Jambi)

Cited by 8 publications

References 0 publications

The Effect of Market Orientation and Product Creativity on Competitive Advantage at Etsuko Kitchen Tomohon

The Effect of Market Orientation and Product Creativity on Competitive Advantage at Etsuko Kitchen Tomohon

Analisis Indikator Penyusun Variabel Laten Yang Mempengaruhi Kinerja Pemasaran Tenun Kre’ Alang

The Influence of Family Business Creativity on Business Competition

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