Pengaruh Kepercayaan Merek, Citra Merek, Dan Persepsi Kualitas Terhadap Loyalitas Pelanggan Motor Yamaha Nmax Di Kecamatan Gading Cempaka Kota Bengkulu
Abstract:This study aims to determine the effect of brand trust, brand image, and perceived quality on customer loyalty for Yamaha NMax motorcycles in Gading Cempaka District Bengkulu City, either partially or simultaneously. There are several factors that will be discussed in this study, including Brand Trust, Brand Image, and Perceived Quality. The objects in this study were 60 Yamaha NMax customers in Gading Cempaka District Bengkulu City. In this research, the author uses data collection methods by means of observa… Show more
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