Pengaruh Kepercayaan, Kemudahan Dan Kualitas Informasi Terhadap Keputusan Pembelian Daring Di Aplikasi Bukalapak Pada Mahasiswa Politeknik Negeri Batam

Gunawan, Hendra; Ayuningtiyas, Kartika

doi:10.30871/jaba.v2i1.763

Cited by 28 publications

(26 citation statements)

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“…So the perception of individual anxiety risk does not have negative effect on consumer satisfaction. The results of this study is consistent with the study of Anwar & Adidarma (2016) which states that the perception of individual anxiety risk does not have negative effect on consumer satisfaction and Gunawan & Ayuningtiyas (2018).…”

Section: Influence Of Perceived Individual Risk On Customer Satisfactionsupporting

confidence: 92%

Perceived Risk on Consumer Online Shopping Behaviour

Octaviani

Gunawan

2018

JAAT

Self Cite

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This study aims to determine the effect of perveived risk on consumer online shopping behavior of fashion product. The significant difference presented are the product category, using the category of fashion product as the most demand category by consumers. Samples used are students in the field of accounting at universities. The result of this research are there is negative influence of perception of product risk to customer satisfaction and re-purchased intention. The perveived cost risk has no negative effect on satisfaction and re-purchased intention. Perception of individual risk do not have a negative effect on customer satisfaction and re-purchased intention.

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Section: Influence Of Perceived Individual Risk On Customer Satisfactionsupporting

confidence: 92%

Perceived Risk on Consumer Online Shopping Behaviour

Octaviani

Gunawan

2018

JAAT

Self Cite

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“…Semakin jelas suatu informasi yang diberikan akan spesifikasi produk maka semakin tinggi minat beli konsumen pada situs online (Sutabri, 2021). Semakin berkualitas sebuah informasi diterima konsumen, semakin tinggi kepercayaan dari konsumen sehingga berdampak pada keputusan pembelian (Gunawan & Ayuningtiyas, 2018;Ferdiansyah & Agus, 2019).…”

Section: Kualitas Informasi Kepercayaan Dan Keputusan Pembelianunclassified

Faktor Yang Mempengaruhi Keputusan Pembelian Melalui Kepercayaan Sebagai Variabel Intervening Pada Marketplace Tokopedia

Kusuma

Ban

Yan

et al. 2021

ekomabis. :. J. ekonomi manaj. n.a.

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Penelitian ini dilatarbelakangi oleh pertumbuhan bisnis online yang terus maju pesat di era modern saat ini ditandai dengan banyak munculnya pesaing-pesaing baru di dunia bisnis oline (Marketplace). Tujuan penelitian ini untuk mengetahui seberapa pengaruhnya tingkat persepsi promosi, kualitas informasi, dan keragaman produk melalui kepercayaan terhadap keputusan pembelian. Metode yang digunakan dalam penelitian ini adalah kuantitaf untuk populasi dan sample adalah pengguna aplikasi Tokopedia di kabupaten Bekasi dengan jumlah sampel 106 responden dan untuk analisisnya menggunakan metode Structural Equation Modeling (SEM) yang berbasis varians yaitu Partial Least Square (PLS). Hasil menunjukan bahwa variabel kepercayaan dapat memediasi persepsi promosi dan kualitas informasi dengan hasil yang positif dan signifikan terhadap keputusan pembelian. This research is motivated by the rapid growth of online businesses in the modern era today is characterized by many new competitors in the business world oline (Marketplace). The purpose of this study is to find out how influential the level of perception of promotion, quality of information, and diversity of products through trust in purchasing decisions. The method used in this study is quantifiable for the population and the sample is a tokopedia application user in Bekasi district with a sample number of 106 respondents and for its analysis using the variance-based Structural Equation Modeling (SEM) method, Partial Least Square (PLS). The results show that trust variables can mediate the perception of promotion and quality of information with positive and significant results on purchasing decisions.

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“…Berdasarkan hasil analisis diketahui bahwa ada pengaruh kualitas informasi terhadap keputusan pembelian produk fashion muslim di Kota Madiun. Hal ini sesuai dengan penelitian (Nazarudin & Pela, 2016), (Hatta & Salman, 2016) dan (Gunawan & Ayuningtiyas, 2018) dimana temuan penelitian-penelitian tersebut menyebutkan bahwa variabel kualitas informasi berpengaruh terhadap variable keputusan pembelian.Hasil ini mendukung hipotesis yang diajukan bahwa terbukti ada pengaruh kualitas informasi terhadap keputusan pembelian produk fashion muslim di Kota Madiun.…”

Section: Pengaruh Kualitas Informasi Terhadap Keputusan Pembelian Punclassified

“…Terlebih lagi eWoM dapat menyediakan sarana yang luas untuk dapat memengaruhi keputusan seseorang dalam membeli sebuah merk, jasa, ataupun produk tertentu. Pela, 2016) mendefinisikan kualitas informasi adalah seberapa besar suatu informasi tentang produk dan jasa berguna dan relevan bagi pembeli online dalam memprediksi kualitas dan utilitas suatu produk dan jasa yang ditawarkan pada online shop (Gunawan & Ayuningtiyas, 2018). menyatakan bahwa di dalam online shopping sebaiknya menyajikan informasi yang mencakup produk dan jasa yang ada.…”

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Factors Predicting of Purchasing Decision Moslem Fashion Products in the New Normal Pandemic Covid-19 (Case Study in Madiun Municipality)

Mulyati

Putri

2020

Capital

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The economy and activities in various sectors and regions experienced a decline as a result of the Covid-19 pandemic. With a variety of limitations, the new normal period is a necessity and is an opportunity to carry out economic recovery and strengthening, including fashion products. This study aims to determine the factors that influence purchasing decisions for moslem fashion products on Instagram. The sample used as many as 250 people with sampling techniques using non-probability sampling methods. The data collection method uses a questionnaire. Analysis of the data used is Multiple Linear Regression Analysis. The results showed that there were 3 factors that influenced purchasing decisions on moslem fashion products on Instagram, namely electronic word of mouth (eWOM), information quality and celebrity endorsement. These three factors partially or simultaneously have a significant influence on purchasing decisions for fashion products on Instagram.

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Pengaruh Kepercayaan, Kemudahan Dan Kualitas Informasi Terhadap Keputusan Pembelian Daring Di Aplikasi Bukalapak Pada Mahasiswa Politeknik Negeri Batam

Cited by 28 publications

References 0 publications

Perceived Risk on Consumer Online Shopping Behaviour

Perceived Risk on Consumer Online Shopping Behaviour

Faktor Yang Mempengaruhi Keputusan Pembelian Melalui Kepercayaan Sebagai Variabel Intervening Pada Marketplace Tokopedia

Factors Predicting of Purchasing Decision Moslem Fashion Products in the New Normal Pandemic Covid-19 (Case Study in Madiun Municipality)

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