Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Mj Enamel

Abstract

The purpose of this study is to test and analyze the effect of Price, Product Quality and Service Quality on Customer Satisfaction. The sampling method uses Accidental Sampling. The number of samples used in this study are 60 customer respondents from MJ ENAMEL. Then an analysis of the data obtained by using quantitative data analysis. Quantitative data analysis assisted by the SPSS 21 Application program includes; validity and reliability test, normality test, multiple regression analysis, coefficient of determination analysis (R2), Descriptive analysis, Hypothesis F test and T test.Hypothesis Testing Results through the F test can be seen that the variable Price (X1), Product Quality (X2) and Service Quality (X3) simultaneously have a positive and significant effect on customer satisfaction (Y). Then the results of the t test show that Product Price and Quality partially have a positive and significant effect on the Customer Satisfaction variable. While the Service Quality variable partially does not significantly influence the Customer Satisfaction variable.

The Role of Perceived Value in Mediating the Influence of Service Quality on Customer Satisfaction

“…The better the comfort consumers feel, the higher their sense of satisfaction. Researchers found that service quality positively and significantly affected consumer satisfaction (Mahira et al, 2021). The same results were found in research (Nanincova, 2019) ; (Agustin et al, 2021) ; (Ismail & Yusuf, 2021); and (Indriati & Fitriana, 2022).…”

“…Research states that service quality positively and significantly influences consumer satisfaction (Novitawati & Prihatminingtyas, 2019). The same results were found in research (Mahira et al, 2021); (Nanincova, 2019); (Agustin et al, 2021); (Ismail & Yusuf, 2021); (Indriati & Fitriana, 2022). With the results of this research having a significant positive effect, this research is in line with previous research.…”

Pengaruh Service Quality dan After Sales Service terhadap Customer Loyalty pada OPS Garage

“…Sudimin mengartikan loyalitas sebagai komitmen pegawai untuk mencurahkan seluruh waktu, tenaga, dan bakatnya untuk mencapai tujuan organisasi. (Zakaria, 2019). Selain merespons secara dinamis, Anda harus selalu menerapkan konsepkonsep unggul, meninggalkan kebiasaan buruk, dan terus berinovasi dalam hal pemasaran di suatu perusahaan (Winanda Ayu Risma Maulida, 2023).…”

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan PT. Borwita Citra Prima Maumere

“…Adapun beberapa penelitian terdahulu yang menjelaskan bahwa variabel X berpengaruh signifikan terhadap fariabel Y, diantaranya : Agustin, et al (2021), Saripudin, et al (2021), Mahira, et al (2021), Gofur, (2019), Sumual, et al (2021, Simon, at al (2016)…”