Pengaruh Harga dan Lokasi Terhadap Keputusan Pembelian Pada Alfamart Cabang Cipondoh

Noviyanti, Iis; Sunarsi, Denok; Wijoyo, Hadion

doi:10.32500/jematech.v4i1.1447

Cited by 6 publications

(5 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Based on research that has been done, this research has proven to contradict previous research by (Keshavarz & Jamshidi, 2018), which states that perceived Product Quality will determine the level of Consumer Loyalty to certain entities. In addition, this study is also proven to contradict research conducted by (Noviyanti, Sunarsi, & Wijoyo, 2021), which states that improving Product Quality to consumers will increase purchasing decisions in increasing Consumer Loyalty.…”

Section: The Effect Of Product Quality On Consumer Loyaltymentioning

confidence: 58%

The Effect of Price Perception, Product Quality, Service Quality On Consumer Loyalty Mediated By Consumer Satisfaction

BR Ginting,

Heryjanto

2023

JISS

View full text Add to dashboard Cite

The study aims to analyze customer satisfaction and test customer loyalty which is influenced by perceived price, product quality and service quality based on the reputation of salted fish sellers in the BSD Modern Market. In this study, the technique of taking data sources by means of non probability sampling with purposive sampling method. The sample used is salted fish buyers in the BSD modern market - Tangerang with a productive age of 20-65 years collected through questionnaires, totaling 160 respondents. This study uses Partial Least Squares SEM or what is called PLS-SEM and identifies the relationship between variables as well as conceptual and operational definitions using previous research, which includes using the variables of price perception, product quality, and service quality as independent variables, customer loyalty as the dependent variable, and customer satisfaction as the intervening variable. The results of this study indicate that price perception has a positive, but insignificant effect on consumer loyalty and product quality has a positive, but insignificant effect on consumer loyalty, while service quality has a positive and significant effect on consumer loyalty. Price perceptions, product quality and service quality have a positive and significant effect on customer satisfaction. Price perceptions, product quality and service quality have a positive and significant effect on consumer loyalty mediated by salted fish consumer satisfaction in BSD Modern Market - Tangerang

show abstract

Section: The Effect Of Product Quality On Consumer Loyaltymentioning

confidence: 58%

The Effect of Price Perception, Product Quality, Service Quality On Consumer Loyalty Mediated By Consumer Satisfaction

BR Ginting,

Heryjanto

2023

JISS

View full text Add to dashboard Cite

show abstract

“…Begitu pula dengan manfaat yang diterima dan kualitas yang ditawarkan kepada pelanggan dianggap sesuai dengan kebutuhannya, sehingga mereka memutuskan untuk membeli produk di Richeese Factory. Hasil penelitian ini mendukung penelitian yang dilakukan oleh Ariyuni & Suhardi (2020), Wulandari & Subandiyah (2022), dan Noviyanti et al, (2021) yang menyatakan bahwa harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Menurut Harwani, (2020), harga berpengaruh positif signifikan terhadap keputusan pembelian.…”

Section: Variabelunclassified

Untitled

Novianingsih,

Suasana

2024

EJMUNUD

View full text Add to dashboard Cite

Human mobility and lifestyle changes have encouraged the fast-food industry to grow rapidly in Denpasar City, and one of them is Richeese Factory. This study aims to explain the effect of brand equity, price, and service quality on purchasing decisions. The study was conducted on Richeese Factory customers in Denpasar with a sample size of 150 respondents and determined by the purposive method. Data was collected through the distribution of a questionnaire, namely a Google form, and measured on a scale of five Likert. Multiple linear regression analysis techniques analyzed the data. The results of this study show that brand equity, price, and service quality partially and simultaneously have a positive and significant effect on purchasing decisions. The results show increased customer purchasing decisions can be caused by increased brand equity, price suitability, and quality of services presented. Therefore, Richeese Factory must properly manage policies related to these factors to maintain customers in the long term. These factors are brand equity, price, and quality of service applied, as it has been statistically proven to improve purchasing decisions.

show abstract

“…Meanwhile, other studies explain that purchasing decisions are very influential and significant for purchasing decisions in terms of any aspect (Putri, 2018) . previously explained Purchasing decision is one of the stages in the purchasing decision process before post-purchase behaviour (Noviyanti, 2021). H4: There is a simultaneous product quality, price perception, and social media influence on purchasing decisions at Cafe Kharisma From the hypothesis above, the frame of mind can be described as below: Thinking frame…”

Section: Purchasing Decisionmentioning

confidence: 99%

Product Quality, Price Perception and Social Media on Purchase Decisions at Cafe Kharisma

MH Nainggolan

2023

jml

View full text Add to dashboard Cite

Cafe Kharisma is a culinary business that prioritizes satisfied customer decisions and customer convenience, which was established in 2016. And the purpose of this research is to improve product quality, price perceptions, and the influence of social media on purchasing decisions at Cafe Kharisma. The research method was carried out to analyze the population or sample. The results of the study concluded that the effect of product quality on purchasing decisions had an effect and was also not significant on purchasing decisions. Reveals the effect of product quality but is not significant in purchasing decisions. Cafe Kharisma must improve the quality of its products and make the latest innovations. The results of his research say that price perception has a positive and significant effect on purchasing decisions. Perceived price on purchasing decisions and also the existence of a significant value on purchasing decisions. That the prices set by Cafe Kharisma are acceptable and meet the needs of student or worker buyers. The findings of this study show that social media influence has a favourable and significant impact on shopping choices. Demonstrating good social media influence will impact purchase decisions and be supported with recommendations. The conclusion of this study explains that customers who make purchases at Cafe Kharisma do not think about the quality of their products. Instead, they decide to buy because the price perception is in accordance with customer needs and is supported by the influence of social media as a support for purchases at Kharisma Cafe

show abstract

Pengaruh Harga dan Lokasi Terhadap Keputusan Pembelian Pada Alfamart Cabang Cipondoh

Cited by 6 publications

References 0 publications

The Effect of Price Perception, Product Quality, Service Quality On Consumer Loyalty Mediated By Consumer Satisfaction

The Effect of Price Perception, Product Quality, Service Quality On Consumer Loyalty Mediated By Consumer Satisfaction

Untitled

Product Quality, Price Perception and Social Media on Purchase Decisions at Cafe Kharisma

Contact Info

Product

Resources

About