Product Quality, Price Perception and Social Media on Purchase Decisions at Cafe Kharisma
Zamharira -,
Bonifasius MH Nainggolan
Abstract:Cafe Kharisma is a culinary business that prioritizes satisfied customer decisions and customer convenience, which was established in 2016. And the purpose of this research is to improve product quality, price perceptions, and the influence of social media on purchasing decisions at Cafe Kharisma. The research method was carried out to analyze the population or sample. The results of the study concluded that the effect of product quality on purchasing decisions had an effect and was also not significant on pur… Show more
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