Abstract:This research aims to determine green marketing which consists of product, price, place and promotion on the decision to purchase Sephora products (Study of Trunojoyo Madura University Students) in 2017 to 2020. Sampling in this study used purposive sampling and analyzed using multiple linear regression analysis. The results of this study indicate that green marketing which consists of product, price, place and promotion on the decision to purchase Sephora products has a simultaneous effect on customer loyalty… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.