Pengaruh Emosi Positif Dan Ekuitas Merek Terhadap Pembelian Impulsif Wanita

Putri, Moudy Nitazya Dwi; Juwitaningrum, Ita; Wyandini, Diah Zaleha

doi:10.17509/insight.v3i1.22253

Cited by 1 publication

(1 citation statement)

References 7 publications

(11 reference statements)

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“…This shows that consumers from Cipork Keriyuk are dominated by women. According to research from Putri et al (2019) in her research, women have a tendency to impulsive buying behavior, namely without consideration, and tend not to be able to regulate between wants and needs, so they will prioritize feelings (satisfaction) and trust in brands.…”

Section: Resultsmentioning

confidence: 99%

The Effect of Price and Product Quality on Consumer Satisfaction and Repurchase Interest at Cipork Keriyuk (Cab. G-Walk)

Ongkowijoyo¹

2022

RMBE

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Cipork Keriyuk is a restaurant that offers food with pork based in Surabaya. This food is currently famous among the culinary trends in Indonesia. During this Pandemic Covid-19 Cipork continues to grow and strives to survive in the tight competition of the food business. Product quality and price are important factors that determine customer satisfaction, especially for those culinary businesses. Customer satisfaction also can affect the repurchase intention of customers. Cipork Keriyuk doesn’t rule out the possibility of complaints and disappointments from customers. This research aims to find out whether this is the influence of product quality and price on customer satisfaction and repurchase intention on the study on Cipork Keriyuk Gwalk Branch. This research uses a quantitative method with sampling technique purposive sample. Primary data is collected by spreading a questionnaire to every customer that has consumed Cipork with a total amount unknown. The analysis technique used is SEM (Structural Equation Modeling) with PLS (Partial Least Square) for the data analysis method. The result of this research is that price and product quality are significant influences on customer satisfaction and repurchase intention, but customer satisfaction does not have a significant effect on repurchase intention.

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Section: Resultsmentioning

confidence: 99%

The Effect of Price and Product Quality on Consumer Satisfaction and Repurchase Interest at Cipork Keriyuk (Cab. G-Walk)

Ongkowijoyo¹

2022

RMBE

View full text Add to dashboard Cite

show abstract

Pengaruh Emosi Positif Dan Ekuitas Merek Terhadap Pembelian Impulsif Wanita

Cited by 1 publication

References 7 publications

The Effect of Price and Product Quality on Consumer Satisfaction and Repurchase Interest at Cipork Keriyuk (Cab. G-Walk)

The Effect of Price and Product Quality on Consumer Satisfaction and Repurchase Interest at Cipork Keriyuk (Cab. G-Walk)

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