Pengaruh E-Wom, Kepercayaan, Dan Kepuasan Terhadap Niat Beli Kembali: Studi Pada Pelanggan Situs Shopee

Sari, Ni Kadek Aprilia Yurika; Rastini, Ni Made

doi:10.24843/ejmunud.2022.v11.i04.p01

Cited by 8 publications

(9 citation statements)

References 19 publications

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“…Sedangkan menurut (yamit,2013) kepuasan pelanggan merupakan evaluasi purna beli atau hasil evaluasi setelah membandingkan apa yang dirasakan dengan harapannya. Dibuktikan dengan penelitian yang dilakukan oleh (Saputra & Zai, 2022), (Jufrizen et al, 2020), (Pandiangan et al, 2021)…”

Section: Eseunclassified

Pengaruh Persepsi Risiko, Kemudahan Penggunaan Dan Kepercayaan Terhadap Kepuasan Serta Dampaknya Pada Niat Beli Ulang (Studi Pada Pengguna Aplikasi Shopee Di Kota Semarang)

Rahmawati,

Tjahjaningsih

2024

COSTING

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This research aims to determine the influence of risk perception (X1), ease of use (X2), and trust (X3) on satisfaction (Y1) and its impact on repurchase intention (Y2) of Shopee application users in the city of Semarang. The research method used is a quantitative method.The data source uses a questionnaire via Google Form for 100 respondents with purposive sampling methodology. Hypothesis testing uses multiple linear regression using statistical-based data processing, namely SPSS. The population in this study are Shopee application users in the city of Semarang. The research results show that risk perception has a positive and significant effect on satisfaction, ease of use has a positive and significant effect on satisfaction, trust has no effect on satisfaction and satisfaction has a positive and significant effect on repurchase intention. Keywords: Risk Perception, Ease of Use, Trust, Satisfaction, Repurchase Intention

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Section: Eseunclassified

Pengaruh Persepsi Risiko, Kemudahan Penggunaan Dan Kepercayaan Terhadap Kepuasan Serta Dampaknya Pada Niat Beli Ulang (Studi Pada Pengguna Aplikasi Shopee Di Kota Semarang)

Rahmawati,

Tjahjaningsih

2024

COSTING

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“…JD.ID merupakan salah satu perusahaan e-commerce di Indonesia yang banyak menawarkan barang-barang yang berbasis pada positioning yang telah ditetapkannya, yaitu "barang original" atau asli (Hidayat, 2021), selain itu JD.ID merupakan salah satu dari sekian banyak perusahaan e-commerce besar di Indonesia yang memprioritaskan kepada pelanggannya dalam bentuk kenyamanan berbelanja (Apsari, 2020;Asmanda et al, 2022;S. Wijaya & Oktavianti, 2019;T.…”

Section: Pendahuluanunclassified

Strategi Inovasi E-Commerce Dalam Menghadapi Globalisasi ( Studi Kasus JD.ID)

2023

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Advances in information technology are one of the fundamental things in technological development that cannot be stopped, this will continue to grow to be large and can provide a large level of change in the pattern of people's lives. E-commerce can be said as the development of information technology. And one company that does this is JD.ID. JD. ID is an e-commerce company that has the positioning of "original goods" offered to consumers. This is JD.ID's biggest strength and has an e-commerce strategy that really attracts consumers' attention. The data collection method used in this study is a survey, where the problem discussed is how the phase of change and innovation can be implemented at JD.ID. The method used to analyze is McKinsey 7S. The results that will be obtained from this journal are phases of change that may and/or can be recommended to JD.ID, as a recommendation and/or input so that JD.ID can develop into an even bigger e-commerce company and JD.ID can become the broader e-commerce market leader. Changes must always be made to be able to adapt to the needs required by society and on the one hand is flexibility in dealing with this.

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“…H1: Promosi Berpengaruh Positif dan Signifikan Terhadap Niat Membeli Kembali Pada Konsumen Sari Amerta Batik Collection Gianyar Menurut pendapat Wijaya (2019) berdasarkan hasil analisis hipotesis pertama yaitu pengaruh e-WOM terhadap niat membeli kembali, di simpulkan bahwa variabel Promosi (X1) e-WOM berpengaruh positif signifikan terhadap variabel niat membeli kembali online. Hasil penelitian serupa yang diteliti oleh (Sari & Rastini, 2022) menjelaskan bahwa hasil penelitian mengenai electronic word of mouth mempunyai pengaruh positif terhadap niat membeli kembali pada pelanggan situs shopee. Pendapat tersebut sejalan dengan pendapat dari (Abubakar et al, 2017)…”

Section: Pendahuluanunclassified

“…Menurut pendapat Wijaya (2019) berdasarkan hasil analisis hipotesis pertama yaitu pengaruh e-WOM terhadap niat membeli kembali, di simpulkan bahwa variabel e-WOM berpengaruh positif signifikan terhadap variabel niat membeli kembali online. Hasil penelitian serupa yang diteliti oleh (Sari & Rastini, 2022) menjelaskan bahwa hasil penelitian mengenai electronic word of mouth mempunyai pengaruh positif terhadap niat membeli kembali pada pelanggan situs shopee. Pendapat tersebut sejalan dengan pendapat dari Abubakar et al (2017) yang menyatakan bahwa terdapat pengaruh yang signifikan antara variabel e-WOM terhadap niat konsumen untuk membeli kembali.…”

Section: Tabel 6 Deskripsi Jawaban Responden Terhadap E -Womunclassified

Pengaruh Promosi, E-Wom, Dan Brand Image Terhadap Niat Membeli Kembali

Riski Sabrina,

Seminari

2023

EJMUNUD

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The batik industry plays a role in the socio-cultural life of the community so that this business can continue to grow and develop. This research was conducted at one of the shops engaged in the batik industry, namely Sari Amerta Batik Collection. It was found that there were problems regarding consumer buying intentions which were allegedly influenced by several factors including promotion, e-wom, and brand image. The population of this research is the consumers of Sari Amerta Batik Collection who are domiciled in Gianyar Regency, with a specified number of samples as many as 100 respondents. Respondents were selected using purposive sampling method. Research data obtained by distributing questionnaires directly. The data that has been collected was analyzed using multiple linear regression analysis techniques. The results of the analysis show that there is a positive and significant effect between promotions on repurchase intentions. This means that the higher the promotion, the higher the intention to repurchase. There is a positive and significant effect between e- WOM on repurchase intention. This means that the better the e-WOM, the higher the intention to repurchase. There is a positive and significant influence between Brand Image on repurchase intention. This means that the better the Brand Image, the higher the intention to repurchase. Keywords: Repurchase Intention; Promotion; E-WOM; Brand Image

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Pengaruh E-Wom, Kepercayaan, Dan Kepuasan Terhadap Niat Beli Kembali: Studi Pada Pelanggan Situs Shopee

Cited by 8 publications

References 19 publications

Pengaruh Persepsi Risiko, Kemudahan Penggunaan Dan Kepercayaan Terhadap Kepuasan Serta Dampaknya Pada Niat Beli Ulang (Studi Pada Pengguna Aplikasi Shopee Di Kota Semarang)

Pengaruh Persepsi Risiko, Kemudahan Penggunaan Dan Kepercayaan Terhadap Kepuasan Serta Dampaknya Pada Niat Beli Ulang (Studi Pada Pengguna Aplikasi Shopee Di Kota Semarang)

Strategi Inovasi E-Commerce Dalam Menghadapi Globalisasi ( Studi Kasus JD.ID)

Pengaruh Promosi, E-Wom, Dan Brand Image Terhadap Niat Membeli Kembali

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