Pengaruh Promosi, E-Wom, Dan Brand Image Terhadap Niat Membeli Kembali
Kadek Agus Riski Sabrina,
Ni Ketut Seminari
Abstract:The batik industry plays a role in the socio-cultural life of the community so that this business can continue to grow and develop. This research was conducted at one of the shops engaged in the batik industry, namely Sari Amerta Batik Collection. It was found that there were problems regarding consumer buying intentions which were allegedly influenced by several factors including promotion, e-wom, and brand image. The population of this research is the consumers of Sari Amerta Batik Collection who are domicil… Show more
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