Pengaruh Diversifikasi terhadap Kinerja Perusahaan

Amyulianthy, Rafrini; Sari, Nuraini

doi:10.21512/bbr.v4i1.1054

Cited by 5 publications

(7 citation statements)

References 18 publications

(7 reference statements)

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“…Due to a large number of variations in the data in the study sample, this means that the number of segments does not affect company performance. This is in line with the research of Amyulianthy and Sari (2013), and Sumendap et al (2018) which states that the number of segments in the company's diversification strategy does not have a significant effect on company performance…”

Section: Discussionsupporting

confidence: 90%

“…Moreover, if one of the business segments opened has a loss, then cross subsidies must be carried out from the profitable segment to the unprofitable segment, which results in a decrease in excess value. This is in line with the research of Harto (2007), Amyulianthy andSari (2013), andSetionoputri et al (2007). Ha2: The number of business segments has a negative effect on company performance.…”

Section: The Effect Of the Number Of Business Segments On Company Performancesupporting

confidence: 92%

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The Effect of Service Quality, Product Quality, Experimental Marketing and Location by Intervening Consumer Satisfaction on McDonald's Repurchase Interest in the Green Garden Kedoya Branch

Amalia¹,

Putra²

2021

jml

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This study aims to determine the effect of Service Quality, Product Quality, Experiential Marketing and Location as a independent variable by Intervening Consumer Satisfaction on Purchasing Intention as a dependent variable at McDonald's Green Garden Kedoya Branch. The method of analysis used in this research is Path Analysis or path analysis. The results of this study indicate that service quality has a positive influence on customer satisfaction, while product quality has no effect on customer satisfaction. Experiential marketing has a positive and significant influence on customer satisfaction, as well as location which has a positive influence on customer satisfaction. Service quality does not have a positive effect on repurchase interest, but product quality has a positive and significant impact on consumer repurchase interest. Meanwhile, experiential marketing also does not have a positive influence on consumer Repurchase Interest, location has a positive and significant influence on consumer Repurchase Interest

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Section: Discussionsupporting

confidence: 90%

Section: The Effect Of the Number Of Business Segments On Company Performancesupporting

confidence: 92%

The Effect of Service Quality, Product Quality, Experimental Marketing and Location by Intervening Consumer Satisfaction on McDonald's Repurchase Interest in the Green Garden Kedoya Branch

Amalia¹,

Putra²

2021

jml

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“…Diversifikasi produk adalah metode dalam mengembangkan kuantitas penjualan yang berhilir pada dampak positif terhadap peningkatan dari pendapat sektor usaha. Hal tersebut linier terhadap hasil dari penenlitian Amyulianthy and Sari (2013) . Hasil yang didapatkan memperlihatkan bahwa dengan mendiversifikasikan produk mempunyai pengaruh yang tinggi kepada volume penjualan.…”

Section: Abstrakunclassified

Diversifikasi Pemanfaatan Limbah Kopi Untuk Produk Yang Memiliki Nilai Tambah

Witman,

Prasetyo,

Fadhilah

et al. 2023

JRMA

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Kopi menjadi komoditas yang menghasilkan devisa bagi negara dan mempunyai manfaat yang penting dalam mengembangkan perindustrian dibidang pertanian-perkebunan di Indonesia. Ketahanan produk olahan kopi terhadap dinamisnya perubahan harga kopi secara internasional dan nasional menjadikan proses diversifikasi menjadi penting. Tujuan penelitian ini yaitu melakukan pendiversifikasian terhadap pemanfaatan limbah kopi untuk produk yang memiliki nilai tambah. Penelitian ini menggunakan ragam penelitian kajian dengan melakukan pencarian yang komprehensif terhadap berbagai sumber dengan objetif penelitian. Ragam diversifikasi yang mampu didapatkan diantaranya bahan baku biogas, bahan baku biodiesel, bahan baku bioetanol, bahan baku minuman, kompos organik, media tanam, pakan ternak (ayam) dan lain sebagainya. Diantara ragam teknologi diversifikasi produk mampu diimplementasikan dilapangan yang dihubungkan dengan skala-skala pada prioritas fungsi dan juga produksinya. Akan tetapi, beberapa teknologi tersebut perlu dibahas lebih lanjut, utamanya pada pengkajian dalam aspek laboratorium agar mendapatkan keadaan yang maksimum pada proses dan aplikasinya, apabila diimplementasikan kedalam rumpun bidang industri yang lebih masif dan besar. Kata kunci: Diversifikasi, Limbah Kopi, Produk Olahan Limbah Coffee is a product that generates foreign exchange for the country and has essential benefits in developing the agriculture-plantation industry in Indonesia. The resistance of processed coffee products to dynamic changes in coffee prices internationally and nationally makes the process necessary. The purpose of this study is to diversify the utilization of coffee waste for products that have added value. This study uses a variety of research studies by conducting comprehensive research on various sources with research objectives. The type of product that can obtain includes biogas raw materials, biodiesel raw materials, bioethanol raw materials, beverage raw materials, organic compost, planting media, animal feed (chicken), and so on. Among the various technologies displayed, the product can be implemented in the field, which is used with scales on the priority of functions and production. However, some of these technologies need to be discussed further, especially in the study in laboratory aspect, to get the maximum state in the process and its application if implemented into a more massive and more significant industrial cluster. Keywords: Diversification, Coffee Waste, Waste Processed Products

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“…Penelitian yang dilakukan oleh Li & Wong (2003), Sari (2009), Eukeria & Favourate (2014), Wisnuwardhana & Diyanty (2015), dan Fadillah (2018) hasilnya menerangkan bahwa diversifikasi memiliki pengaruh positif terhadap kinerja perusahaan. Sedangkan hasil penelitian Rumelt (1977), Lang & Stulz (1994), Jiraporn et al, (2006), Shinta Heru Satoto (2009, Lucyanda et al, (2010), Amyulianthy & Sari (2013), Sari et al, (2014) kepentingan untuk mendapatkan insentif atau reward dari perusahaan, sehingga ini menjadi dorongan bagi manajemen untuk memperluas usaha dengan cara diversifikasi. Berbeda dengan pemilik (prinsipal), pemilik mengharapkan pengelola perusahaan yaitu manajer untuk mengambil strategi diversifikasi sebagai usaha untuk meningkatkan nilai perusahaan bagi prinsipal.…”

Section: Sumber: Data Olahan Penelitiunclassified

Untitled

Phylicia

2021

Jurnal Online Insan Akuntan

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This study aims to test empirically the factors affecting firm’s performance. The object of this research is manufacturing companies listed in Indonesia Stock Exchange for the period of 2017-2019. Sampling was done by using non-probability sampling technique with purposive sampling method which resulted 80 sample companies for 240 observational data. To test the hypotheses, univariate analysis and multiple linear regression is used. This study found that the number of segments and investment opportunity set have a significant effect on the firm’s performance, meanwhile the diversification level and earning growth do not have a significant influence. With the conclusion that the number of segments and investment opportunity set have a positive effect on the firm’s performance, also multi segment firms’ performance is higher than single segment firms’ performance.

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Pengaruh Diversifikasi terhadap Kinerja Perusahaan

Abstract: ABSTRACT

Cited by 5 publications

References 18 publications

The Effect of Service Quality, Product Quality, Experimental Marketing and Location by Intervening Consumer Satisfaction on McDonald's Repurchase Interest in the Green Garden Kedoya Branch

The Effect of Service Quality, Product Quality, Experimental Marketing and Location by Intervening Consumer Satisfaction on McDonald's Repurchase Interest in the Green Garden Kedoya Branch

Diversifikasi Pemanfaatan Limbah Kopi Untuk Produk Yang Memiliki Nilai Tambah

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