PENGARUH BRAND EXPERIENCE TERHADAP BRAND SATISFACTION,  BRAND TRUST DAN BRAND LOYALTY (Studi Pada Konsumen Make-Up Brand Impor di Surabaya)

Pertiwi, Agata Rahmi; Djawahir, Achmad Helmy; Andarwati, Andarwati

doi:10.26905/jmdk.v5i2.1355

Cited by 13 publications

(28 citation statements)

References 2 publications

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“…The results of this study support the findings of a study conducted by Pranadata et al (2017) which proves that brand experience has no significant effect on brand loyalty. However, the findings in this study are not in line with the findings of research conducted by Pertiwi et al (2017) wherein the findings it was found that brand experience has a significant influence on brand loyalty.…”

Section: The Influence Of Brand Experience On Brand Loyaltycontrasting

confidence: 99%

“…The findings in this study are the same as the results of research conducted by Chinomona (2013) which proves that there is a significant influence between brand experience and brand trust. Likewise, the results of research by Pertiwi et al (2017) prove that brand experience has a role in increasing brand trust.…”

Section: The Effect Of Brand Experience On Brand Trustmentioning

confidence: 88%

“…Whereas Pertiwi, Djawahir & Andarwati's (2017) research, shows that brand experience directly influences brand trust, brand satisfaction, and brand loyalty. The results also show that brand experience has an indirect effect on brand loyalty through brand trust and brand experience on brand trust through brand satisfaction.…”

Section: Abtractmentioning

confidence: 99%

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Analysis of the Effect of Brand Experience on Brand Loyalty Through Brand Satisfaction and Brand Trust in Wakoel Rempah Restaurant Surabaya

Khu

Sukesi

2020

Ekspektra J. Bisnis dan Manaj.

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The existence of a brand is considered a business pillar so that it can attract consumers to use the product. The purpose of this study was to analyze brand experience on brand loyalty through brand satisfaction and brand trust in customers of Wakoel Rempah Restaurant, Surabaya.The approach used in this research is a quantitative approach. This type of research is explanatory research. The population and sample used in this study were 125 respondents of Wakoel Rempah Restaurant Surabaya.The analysis technique used in this research is SEM PLS.The results of the analysis in this study prove that Brand Experience has a significant effect on Brand Satisfaction and Brand Trust but not significantly on Brand Loyalty. The analysis also shows that Brand Satisfaction has a significant influence on Brand Loyalty and Brand Trust. Furthermore, Brand Trust has a significant effect on Brand Loyalty. Likewise, it is also proven that Brand Experience has a significant influence on Brand Loyalty through Brand Satisfaction but Brand Experience does not have a significant effect on Brand Loyalty through Brand Trust.

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Section: The Influence Of Brand Experience On Brand Loyaltycontrasting

confidence: 99%

Section: The Effect Of Brand Experience On Brand Trustmentioning

confidence: 88%

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Analysis of the Effect of Brand Experience on Brand Loyalty Through Brand Satisfaction and Brand Trust in Wakoel Rempah Restaurant Surabaya

Khu

Sukesi

2020

Ekspektra J. Bisnis dan Manaj.

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“…The results in this research support the findings of Pertiwi, Djawahir, and Andarwati (2017) who proved that there are direct significant influences in brand experience toward brand loyalty.…”

Section: Brand Experience Influences Toward Brand Loyaltysupporting

confidence: 89%

Titi INFLUENCES OF BRAND EXPERIENCE, BRAND TRUST, AND BRAND LOVE TOWARD PURCHASE INTENTION BY WORD OF MOUTH AND BRAND LOYALTY AS INTERVENING VARIABLES IN FASHION BRANDED IN EAST SURABAYA

Sukarman

2019

ABR

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The fashion industrial growth is seen from many and many retail shops and modern shopping centers that emerge, especially Surabaya city. Brand has special emotional bond created between consumers and company, so consumer love toward some brand will give positive impacts. This research aims to know influences of brand experience, brand trust, and brand love toward purchase intention by word of mouth and brand loyalty as intervening variables in fashion branded in East Surabaya. The approach used is quantitative method by causal research type. The research samples are fashion branded users of Nike brand in East Surabaya as 190 respondents. The instruments used are questionnaires by using Likert scale. The analysis technique chosen for analyzing data and testing hypothesis in this research The Structural Equation Model (SEM). The research results show that Brand Experience and Brand Trust influence toward Word of Mouth in Fashion Branded in East Surabaya. Brand Experience does not influence significantly but it has positive influence directions toward Purchase Intention in Fashion Branded in East Surabaya. Brand Experience influences toward Brand Loyalty in Fashion Branded in East Surabaya. Brand Trust influences toward Purchase Intention in Fashion Branded in East Surabaya. Brand Trust does not influence significantly but it has positive influences toward Brand Loyalty in Fashion Branded in East Surabaya. Brand Love does not influence significantly but it has positive influence directions toward Word of Mouth in Fashion Branded in East Surabaya. Brand Love does not influence significantly but it has positive influence directions toward Purchase Intention in Fashion Branded in East Surabaya. Brand Love does not influence toward Brand Loyalty. Word of Mouth and Brand Loyalty influence toward Purchase Intention in Fashion Branded in East Surabaya.

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“…Results of research by Pertiwi et al (2017); and Putra (2017) show that satisfaction becomes the mediating variable of various independent variables such as experience and image of trust. This is also supported by several findings that satisfaction can be a mediating variable as reviewed by Utama (2017), Papadimitriou et al (2015), Wang et al 2009, Silvestri et al (2017), and Suryaningsih and Sumani (2018).…”

Section: The Tourist Experience and Destination Image On Trust Througmentioning

confidence: 99%

Reflection of Customer Experience and Destination Image of Tourist Trust through Satisfaction Mediation

Suryaningsih

Nugraha

Sukmalangga

2020

Hasanuddin Econ. Bus. Rev.

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In the tourism services sector, tourist experience and destination image are the keys to create tourist satisfaction. Thus, tourists are expected to gain pleasure and lead to a build of tourist' trust in the beach destination. Research objectives are to prove the effect of customer experience and destination image on trust through the mediation of tourist satisfaction. The population were all tourists who had visited a beach in Trenggalek Regency more than two times. The sampling technique used was accidental sampling with 193 respondents. Data collection was carried out by a questionnaire containing statement items which were given a score of 1-5 using a Likert scale, and the analysis tool was use PLS. The results imply that customer experience and destination image affect tourist satisfaction. Tourist experience was not significant on trust, but destination image influences trust of the tourist.On the other hand, tourist satisfaction affects tourist' trust. This research proves that the more satisfied tourists, it would be to increase tourist’ trust. The Sobel test shows that the intervening variable, namely tourist satisfaction, can mediate the influence of the variable of tourist experience and destination image on trust when visiting the beach

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PENGARUH BRAND EXPERIENCE TERHADAP BRAND SATISFACTION, BRAND TRUST DAN BRAND LOYALTY (Studi Pada Konsumen Make-Up Brand Impor di Surabaya)

Abstract: Abstract

Cited by 13 publications

References 2 publications

Analysis of the Effect of Brand Experience on Brand Loyalty Through Brand Satisfaction and Brand Trust in Wakoel Rempah Restaurant Surabaya

Analysis of the Effect of Brand Experience on Brand Loyalty Through Brand Satisfaction and Brand Trust in Wakoel Rempah Restaurant Surabaya

Titi INFLUENCES OF BRAND EXPERIENCE, BRAND TRUST, AND BRAND LOVE TOWARD PURCHASE INTENTION BY WORD OF MOUTH AND BRAND LOYALTY AS INTERVENING VARIABLES IN FASHION BRANDED IN EAST SURABAYA

Reflection of Customer Experience and Destination Image of Tourist Trust through Satisfaction Mediation

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