Visiting a tourist destination is influenced by advertising through the internet, for example, facebook, Instagram, traveler blogger, kaskus, and so on. All tourism promotion processes are carried out online, so that tourists can search everything about tourist destinations that will be addressed wherever and whenever comfortably. This can foster interest in revisiting tourists for tourist destinations in Banyuwangi Regency. This study aims to determine the effectiveness of online advertising in all tourist destinations in Banyuwangi Regency, both nature-based tourism and Banyuwangi art-based tourism. Methods of data collection in this study using survey of all tourists who provide testimonials or expressions of tourism in Banyuwangi through online media. It is tourists who intend to visit tourist destinations in Banyuwangi Regency. Primary data is obtained from the results of questionnaires distributed to respondents distributed online through google.doc. The data analysis technique uses the EPIC method model which consists of four dimensions namely empathy, persuasion, impact and communication. Processing data to get the results of advertising effectiveness is used simple tabulation analysis, mean score, and EPIC rate. Based on the results of EPIC rate analysis, the EPIC rate value is 3.66 which if included in the EPIC rating scale Model is included in the effective category. Thus the advertisement of tourist destinations in Banyuwangi Regency is done using online media effectively against the interest of revisiting domestic tourists.
Disproportionate budget absorption is a common issue in managing local government finances. This study aimed to identify factors that affect the absorption level of the budget managed by theworking units (SKPD) in Situbondo Regency Government. The sample was collected using purposive sampling method and consisted of 200 respondents, i.e., the Spending Treasurers, the Committing Officers, and the Financial Administration Officers. Data were analyzed using exploratory factor analysis. The results show that there are six factors that affect the budget absorption, namely: (1) planning factor that explains the variance of all items amounted to 24.31%; (2) goods/services procurement factor that explains the variance of all items amounted to 11.10%; (3) regulation factor that explains the variance of all items amounted to 8.57%; (4) internal factor that explains the variance of all items amounted to 7.03%; (5) administration factor that explains the variance of all items at 5.92%; and (6) human resources factor that explains the variance of all items by 5.56%. The six factors have the variance of 62.49% in affecting the budget absorption, while the remaining 37.51% is explained by the other factors. Keywords: Budget Absorption, Exploratory Factor Analysis.
In the tourism services sector, tourist experience and destination image are the keys to create tourist satisfaction. Thus, tourists are expected to gain pleasure and lead to a build of tourist' trust in the beach destination. Research objectives are to prove the effect of customer experience and destination image on trust through the mediation of tourist satisfaction. The population were all tourists who had visited a beach in Trenggalek Regency more than two times. The sampling technique used was accidental sampling with 193 respondents. Data collection was carried out by a questionnaire containing statement items which were given a score of 1-5 using a Likert scale, and the analysis tool was use PLS. The results imply that customer experience and destination image affect tourist satisfaction. Tourist experience was not significant on trust, but destination image influences trust of the tourist.On the other hand, tourist satisfaction affects tourist' trust. This research proves that the more satisfied tourists, it would be to increase tourist’ trust. The Sobel test shows that the intervening variable, namely tourist satisfaction, can mediate the influence of the variable of tourist experience and destination image on trust when visiting the beach
The purpose of this study is to prove the role of hedonic shopping in mediating discounts and shopping lifestyles towards impulse buying. The population of this study is the overall consumers of The Body Shop. The sampling method in this study uses accidental sampling. Data collection tools used were questionnaires with a total sample of 100 respondents. Data analysis method uses path analysis and the Sobel test. The results of this study indicate that the mediating role of hedonic shopping on discount and shopping lifestyle as a determinant of impulse buying is proven significant. The total effect of the discount and shopping lifestyle variables on Impulse Buying through Hedonic Shopping is greater than the coefficient of direct and indirect influence. Based on the Sobel Test calculation results prove that the hedonic shopping variable can mediate the impact of the variable discount and shopping lifestyle as a determinant of impulse buying.
This study aims to analyze the factors forming consumers' perceptions in using the Go-food platform at Go-jek application by adopting an IRSQ measurement scale. This study examined 20 attributes of IRSQ that were analyzed using EFA. The population of this study was the citizens of Jember who have used the Go-food platform at Go-jek application. The sample consisted of 140 respondents collected by employing a purposive sampling technique. The results showed that there were 5 factors forming consumers' perceptions of using the Go-Food platform. The most dominant factor was services performance consisting of the attributes of easy-to-understand online order, fast order confirmation messages, fast loading time, error-free order processing, fast order delivery, and order return policies. The second factor was ease of access consisting of the attributes of various products offering by Go-jek’s partners, promotional products offer, recommendations for the unique products, and various payment methods. The third factor was interaction consisting of the attributes of online chatrooms, product images, and communication interactions. The fourth factor was information that consists of the attributes of product availability information and accuracy of the information, while the fifth factor was security that consists of the attributes of personal information and secure account information.
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