Pengaruh Aksesibilitas, It Dan Aksi Kompetitif Pada Usaha Mikro Kecil Dan Menengah

Zultaqawa, Zeis; Alexandri, Mohammad Benny; Rizal, Muhammad; Kostini, Nenden; Aulia, Muhammad Donie

doi:10.24198/responsive.v2i1.23020

Cited by 2 publications

(2 citation statements)

References 13 publications

(13 reference statements)

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“…According to Porter (1994), one of the ways to increase Competitive Advantage or have competitiveness is by considering technology, entrepreneurial spirit, and widespread and aggressive promotion. This is corroborated by research variables that refer to Porter's theory above, namely Entrepreneurship Orientation that has a positive effect on Competitive Advantage (H1), Marketing Performance that has a positive effect on Competitive Advantage (H2) (Supranoto, 2009), and Information and Communication Technology (ICT) capabilities that have brought real improvements in reducing production costs and increasing profits, thus ICT capabilities have a positive effect on Competitive Advantage (H3) (Zultaqawa et al, 2019). Based on that, the objectives in this study are as follows: 1) Knowing the influence of Entrepreneurial Orientation, Marketing Performance, and ICT capabilities on competitive advantage, and 2) Increasing the competitiveness of MSME business actors in Cibaduyut Shoe Center, Bandung City.…”

Section: Introductionmentioning

confidence: 67%

Increasing Competitiveness in Small and Medium Industries

Nugraha

Pamungkas

Djamaludin

2022

MIMBAR, Jurnal Sosial dan Pembangunan

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This study aims to examine the influence of variables of Entrepreneurial Orientation, Marketing Performance, and ICT Capabilities on Competitive Advantage and how to increase competitiveness at the Cibaduyut Shoe Industry Center. The research methods used are qualitative and quantitative methods. Data analysis techniques and research model testing using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that there was a significant influence between Entrepreneurial Orientation and Competitive Advantage, there was an insignificant influence between Marketing Performance and Competitive Advantage, and there was a significant influence between ICT Capabilities and Competitive Advantage. To increase competitiveness in the Cibaduyut Shoe Industry Center, namely by improving factors that are categorized as weak by providing solutions intended for MSME players at the Cibaduyut Shoe Industry Center or the Bandung City Trade and Industry Office so that synergy arises to create MSMEs that have competitiveness.

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Section: Introductionmentioning

confidence: 67%

Increasing Competitiveness in Small and Medium Industries

Nugraha

Pamungkas

Djamaludin

2022

MIMBAR, Jurnal Sosial dan Pembangunan

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“…Hal tersebut berarti perkembangan teknologi mobile phone berpengaruh pada dinamika bisnis. Kementerian Koperasi dan UMKM mencatat bahwa pelaku UMKM yang sudah memanfaatkan teknologi digital seperti e-commerce sudah mencapai 3,79 juta UMKM (Zultaqawa et al, 2019).…”

Section: Pendahuluanunclassified

Analisis Terhadap Faktor-Faktor Yang Mempengaruhi Kinerja Umkm Fashion Di Jakarta, Indonesia

Haryanti¹

2021

JEP

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Abstrak: Penelitian ini bertujuan untuk: menganalisis pengaruh digital capability terhadap kinerja dan keunggulan kompetitif; menganalisis pengaruh strategi inovasi terhadap keunggulan kompetitif dan kinerja; dan menganalisis pengaruh keunggulan kompetitif terhadap kinerja. Penelitian ini dilaksanakan di Jakarta dengan jumlah sampel sebanyak 245 pelaku UMKM Fashion yang memanfaatkan teknologi digital dalam kegiatan bisnis. Teknik analisis data menggunakan Structural Equation Model (SEM) with Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa digital capability berpengaruh terhadap keunggulan kompetitif dan keunggulan kompetitif berpengaruh terhadap kinerja. Digital capability tidak berpengaruh langsung terhadap kinerja, hal ini bermakna keunggulan kompetitif menjadi variabel penting untuk memediasi digital capability terhadap kinerja UMKM Fashion. Strategi inovasi berpengaruh terhadap keunggulan kompetitif maupun terhadap kinjer UMKM. Abstract: This study aims to: analyze the effect of digital capability on performance and competitive advantage, analyze the influence of innovation strategies on competitive advantage and performance, and analyze the impact of competitive advantage on performance. This research was conducted in Jakarta with a total sample of 245 fashion SMEs who utilize digital technology in business activities. The data analysis technique used the Structural Equation Model (SEM) with Partial Least Square (PLS). The results showed that digital capability affected competitive advantage and competitive advantage affected performance. Digital power does not directly affect performance; this means that competitive advantage is an important variable to mediate digital ability on the performance of MSME Fashion. The innovation strategy has an impact on the competitive advantage and the performance of the UMKM.

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Pengaruh Aksesibilitas, It Dan Aksi Kompetitif Pada Usaha Mikro Kecil Dan Menengah

Cited by 2 publications

References 13 publications

Increasing Competitiveness in Small and Medium Industries

Increasing Competitiveness in Small and Medium Industries

Analisis Terhadap Faktor-Faktor Yang Mempengaruhi Kinerja Umkm Fashion Di Jakarta, Indonesia

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