Penerimaan Wagyu Sebagai Shoku Bunka Jepang Di Indonesia

Ratna, Maharani Patria

doi:10.14710/humanika.v24i2.18111

Cited by 2 publications

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“…Analisis Data Daging wagyu mulai populer dan "diperkenalkan kembali" di Indonesia sejak tahun 2014 setelah lebih dari 13 tahun dilarang masuk ke Indonesia karena adaya kekhawatiran terhadap isu penyakit kuku dan mulut pada sapi Jepang (Ratna, 2018). Daging wagyu merupakan daging sapi ras sapi Jepang yang memiliki kualitas tinggi.…”

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The Effect of Consumer Perceptions and Lifestyle on Willingness to Pay Premium Price Wagyu Products

Dewi

Gosal

2020

BMJ

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<p class="Abstract1">Willingness to pay premium price is the willingness of individuals to spend a greater amount of money with the aim of getting a product or service of higher quality than other products or services. This study conducted a study of the effect of consumer perceptions and lifestyles on the willingness to pay premium prices of Wagyu products. As we know that the price of Wagyu beef is quite high, around Rp. 300,000 - Rp. 850,000 per kilogram depending on the quality. The purpose of this study was to determine: (1) the effect of consumer perceptions on the willingness to pay premium prices of Wagyu products; (2) the influence of lifestyle on the willingness to pay premium price of Wagyu products. The research method used is quantitative research. The population in this study are all consumers who have bought Wagyu meat in different cities with an infinite amount. Sampling in this study used a purposive sampling technique with a total sample of 123 people who had bought Wagyu products. Data collection techniques using a questionnaire with a Likert scale. This study uses multiple regression analysis test as an analytical tool to test hypotheses. Data from the questionnaire were analyzed to test factors and test variables using SPSS 21. The results of this study showed: (1) consumer perceptions had a positive and significant effect on willingness to pay premium prices for Wagyu meat products; (2) lifestyle has a positive and significant effect on the willingness to pay premium prices of Wagyu products.</p>

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The Effect of Consumer Perceptions and Lifestyle on Willingness to Pay Premium Price Wagyu Products

Dewi

Gosal

2020

BMJ

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“…Based on the case, the muscular hypertrophy has function to increas the meat products. The Wagyu cattle has the physical strength advantage and it has evenly distributed of fat in the meat (marbling) [3]. Based on the case, it functions to improve the quality of the meat.…”

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Identification of Gene Diversity of Melanocortin-4 Receptor and its Relationship with the Birth and Body Size of Beef Cattle

Albakri

Anugratama

Panjono

et al. 2022

KLS

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Melanocortin-4 Receptor (MC4R) expressed in hypothalamus which is part of the brain that are involved in regulation of appetite, metabolism and bodyweight. This study aimed to identify the MC4R gene diversity in the second cross generation of Belgian Blue, Wagyu, and Brahman crossbred and its relationship with the body weight and size birth. Polymerase Chain Reaction (PCR) and DNA sequencing were used to identify Single Nucleotide Polymorphism (SNP). The result of this study showed that MC4R genes was polymorphic with one SNP at 1133 C>G and included missense mutation. SNP 1133 C>G has two of allels C and G with three genotypes. Test of Hardy Weinberg equilibrium showed that the population of cattle was in equilibrium. The heterozigosity values showed that the population of cattle had a low diversity of genetics. The result of association showed that SNP 1133 C>G in MC4R Genes was not able to indicate the difference between the weight, body length, heart girth and wither’s height at birth. Based on this study, it can be concluded that the polymorphism of MC4R genes can only be used to distinguish cattle genotypes but cannot be used as the selection tools for body weight and size birth. Keywords: Crossbreed beef cattle, Diversity, Heterozigosity, MC4R gene, SNP.

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Penerimaan Wagyu Sebagai Shoku Bunka Jepang Di Indonesia

Abstract: Wagyu is popular for its quality and its delicious taste. Nowadays wagyu has became

Cited by 2 publications

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The Effect of Consumer Perceptions and Lifestyle on Willingness to Pay Premium Price Wagyu Products

The Effect of Consumer Perceptions and Lifestyle on Willingness to Pay Premium Price Wagyu Products

Identification of Gene Diversity of Melanocortin-4 Receptor and its Relationship with the Birth and Body Size of Beef Cattle

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