Penerapan Strategi Pemasaran Syariah Pada Umkm Franchise Pentol Kabul Dalam Meningkatkan Pendapatan

Lestari, Diana; Masruchin, None; Latifah, Fitri Nur

doi:10.25299/jtb.2022.vol5(1).9243

Cited by 6 publications

(6 citation statements)

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“…Adanya pemasaran yang terarah dapat mempengaruhi peningkatan nilai barang dan jasa. Antara lain, produksi, pemasaran, dan konsumsi memiliki dampak yang signifikan terhadap nilai tambah barang dan jasa (Fitriyah dan Rahman 2023). Dari hasil dan pembahasan yang didapatkan berupa mencari informasi dan mewawancarai beberapa karyawan dan nasabah dari Pegadaian UPS Diponegoro dalam meningkatkan pangsa pasar maka perlu menerapkan marketing mix agar jangkauan Pegadaian UPS Diponegoro semakin luas dengan memperkenalkan produk yang ada di dalamnya.…”

Section: Hasilunclassified

Analisis Syariah Marketing Mix Arrum BPKB dan Urgensinya dalam Meningkatkan Pendapatan UMKM Nasabah Pegadaian UPS Diponegoro Sumenep

Munawaroh,

Makhtum

2024

jmas

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The main objective of this study is to analyse the impact of the Arrum BPKB sharia marketing mix at Pegadaian UPS Diponegoro on the income level of MSME customers.This qualitative case study uses structured interviews to collect primary data from MSME players, complemented by secondary data from institutional records. The focus of the analysis is placed on understanding how the application of Sharia principles in marketing can improve business funding solutions. The application of Sharia Marketing Mix for Arrum BPKB financing has significantly increased customer interest and participation. Interviews with five MSME customers showed a marked increase in their daily and monthly income, confirming the effectiveness of this strategy in the real world. This study highlights the alignment of Shariah-compliant practices with customer needs and market dynamics. The findings underscore the importance of incorporating Shariah principles in marketing strategies in Islamic financial services. In practical terms, this approach not only helps in complying with ethical standards, but also enhances customer trust and financial inclusion for cash-strapped MSMEs. This study introduces new insights into the localised impact of Shariah marketing practices on MSME profitability, particularly in the Indonesian financial services context, and sets a precedent for further regional studies

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Section: Hasilunclassified

Analisis Syariah Marketing Mix Arrum BPKB dan Urgensinya dalam Meningkatkan Pendapatan UMKM Nasabah Pegadaian UPS Diponegoro Sumenep

Munawaroh,

Makhtum

2024

jmas

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“…Selain itu, dalam pemasaran syariah, aktivitas pemasarannya tidak memiliki orientasi mencari margin keuntungan semata, namun juga berorientasi pada tujuan ibadah dan keberkahan. 17 Adapun variable pada bauran pemasaran (marketing mix) yang memiliki pengaruh besar sebagai alat pemasaran agar sebuah usaha dapat mengendalikan kondisi pasar adalah sebagai berikut: 18 1. Product Dalam segmen variabel bauran pemasaran produk, Philiph Kotler dan Amstrong menjelaskan bahwa produk (product) semua hal baik barang ataupun jasa yang dapat ditawarkan, dapat menarik perhatian, dapat dikonsumsi yang amna produk tersebut dapat memberikan kepuasan akan kebutuhan maupun keinginan para konsumennya.…”

Section: Bauran Pemasaran (Maketing Mix)unclassified

Strategi Marketing Mix Syariah Untuk Bisnis Online Dalam Meningkatkan Penjualan Pada Lumintu Mukena Grosir Tulungagung

Rinawati,

Zahro,

Sujianto

2023

Justeko

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This study aims to determine the application of sharia marketing mix at Lumintu Mukena Grosir Tulungagung in increasing sales. The research approach used is qualitative with deep interviews and case study research types. Data is sourced from interviews, observations and documentation. The results of this study show that the application of sharia marketing mix at Lumintu Mukena Grosir Tulungagung consists of 4p, namely (1) Product, where the product is made from harmless materials, prioritizes quality, includes special characteristics on the product, namely with manual embroidery and there is no element of fraud because the product sent is in accordance with the image listed on the sales media. (2) Price, where the price of the product adjusts to the quality of the product sold or ordered by the customer such as in terms of the type of fabric, size, model, motif, to color. (3) Place or distribution, where the distribution is carried out using a trusted shipping service and in keeping the goods in good condition, packaging is considered in such a way. (4) Promotion, in promoting its products is carried out through social networks such as, Whatsaap, Facebook, and Shopee, where this promotion adjusts to the conditions of the product.

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“…Untuk pernyataan Monitor AOC 24G2E memiliki harga yang cukup kompetitif dibanding dengan pesaing adalah sebanyak 60% orang setuju dan 40% orang tidak setuju. Dari hasil survei tersebut maka harga belum sesuai dengan harapan konsumen [30].…”

Section: Pendahuluanunclassified

Pengaruh Kualitas Produk, Citra Merek dan Harga terhadap Keputusan Pembelian Monitor Aoc 24g2e

Mega,

Susan

2023

INFEB

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The increasing demand from gamers for top-notch monitors is fueling rapid growth and intense competition in the monitor industry. According to data released by the International Data Corporation (IDC), Admiral Overseas Corporation AOC has emerged as a global leader in gaming monitor popularity. This achievement can be attributed to AOC's design strategy, which focuses on continuous product development and incorporates feedback from professional gaming enthusiasts. For companies, consumer purchasing decisions play a pivotal role as they contribute to revenue generation and help maintain competitive positions in the market. Several factors influence consumer purchasing decisions, including product quality, brand image, and price. This research aims to examine the characteristics and impact of product quality, brand image, price, and purchase decisions specifically related to the AOC 24G2E Monitor. The research employs a quantitative approach, utilizing descriptive analysis and multiple linear regression analysis as the analytical techniques. Primary data from 100 consumers of the AOC 24G2E Monitor were collected through a questionnaire, employing purposive sampling. The analysis results indicate that product quality, brand image, and price significantly influence the purchase decisions for the AOC 24G2E Monitor, with a coefficient of determination of 89.3%.

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Penerapan Strategi Pemasaran Syariah Pada Umkm Franchise Pentol Kabul Dalam Meningkatkan Pendapatan

Cited by 6 publications

References 0 publications

Analisis Syariah Marketing Mix Arrum BPKB dan Urgensinya dalam Meningkatkan Pendapatan UMKM Nasabah Pegadaian UPS Diponegoro Sumenep

Analisis Syariah Marketing Mix Arrum BPKB dan Urgensinya dalam Meningkatkan Pendapatan UMKM Nasabah Pegadaian UPS Diponegoro Sumenep

Strategi Marketing Mix Syariah Untuk Bisnis Online Dalam Meningkatkan Penjualan Pada Lumintu Mukena Grosir Tulungagung

Pengaruh Kualitas Produk, Citra Merek dan Harga terhadap Keputusan Pembelian Monitor Aoc 24g2e

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