Strategi Marketing Mix Syariah Untuk Bisnis Online Dalam Meningkatkan Penjualan Pada Lumintu Mukena Grosir Tulungagung
Yuni - Rinawati,
Nuril Amirotus Zahro,
Agus Eko Sujianto
Abstract:This study aims to determine the application of sharia marketing mix at Lumintu Mukena Grosir Tulungagung in increasing sales. The research approach used is qualitative with deep interviews and case study research types. Data is sourced from interviews, observations and documentation. The results of this study show that the application of sharia marketing mix at Lumintu Mukena Grosir Tulungagung consists of 4p, namely (1) Product, where the product is made from harmless materials, prioritizes quality, includes… Show more
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