Penerapan Strategi Harga Digital (E-Price) dan E-Wallet pada Usaha dengan Platform Digital

Iisnawati, Iisnawati; Rosa, Aslamia; Yunita, Dessy

doi:10.29259/jscs.v2i1.39

Cited by 2 publications

(2 citation statements)

References 4 publications

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“…The internet phenomenon is growing and increasingly spreading to the fields of economics, accounting, and finance (Nurazi and Usman 2019). Increasing online transactions have also changed consumer behavior in the payment system (Iisnawati, 2021). Apart from being a communication tool, smartphones are now available as a new payment transaction tool or mobile payment.…”

Section: Introductionmentioning

confidence: 99%

Improving Sme Accountability In The M-Wallet Era Postadoption Implications

Sari,

Aziza

2024

Ecombis. Rev. J. Ilm. Eco. and Bussines.

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This research aims to investigate the impact of M-Wallet adoption on SME financial accountability and its implications for small and medium business practices. The research method uses a mixed approach which combines qualitative (interviews) and quantitative (questionnaire) approaches. The population in this study is UKM in Bengkulu that have adopted M-Wallet in operations. The sampling technique uses survey techniques. Data collection techniques used interviews and questionnaires with a Linkert scale of 1-5. Data testing uses multiple linear regression analysis. Based on the research results, it can be concluded that there has been an increase in SME accountability in the mwallet era with post-adoption implications. The regression results show that system security influences SME accountability. SMEs feel that a high level of system security can reduce the risk of data loss or financial theft, thereby increasing accountability in managing finances. The regression results show that system effectiveness influences SME accountability. The effectiveness of the system in processing transactions more quickly, providing financial reports that are easy to understand, and providing good visibility into cash flow has a role in improving accountability practices.

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Section: Introductionmentioning

confidence: 99%

Improving Sme Accountability In The M-Wallet Era Postadoption Implications

Sari,

Aziza

2024

Ecombis. Rev. J. Ilm. Eco. and Bussines.

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“…Karena media online menjadi platform yang efektif dan mulai banyak digunakan oleh konsumen semenjak penerapan isolasi mandiri di rumah, persaingan toko online menjadi sengit. Bisnis yang sebelumnya hanya menggunakan platform digital sebagai syarat harus lebih serius mengelola platform mereka (Iisnawati et al, 2021). Alat analitik digital memungkinkan perusahaan untuk melacak dan mengetahui preferensi, kebiasaan, dan pola pembelian pelanggan mereka.…”

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Tinjauan Pengaruh Strategi Penetapan Harga pada Pembelian Barang Melalui Bisnis Digital

Suherman

2024

jmeb

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The study tested the price influence of the purchasing strategy of consumer goods. Also what was studied in this study was the influence of the internet (online presence) on informed purchasing decisions. The research is meant to answer the question of how much the price of a competitor affects the purchase of a product, how customers understand the concept of pricing based on the company's value, and how much online prices inform customer purchasing decisions. This paper is descriptive and historical and relies heavily on secondary sources of information. The findings from the data obtained suggest that consumers have a perception of value reflected in the price of the company's products. It also shows that the price of the competitor affects the purchase of the company's products and the online price informs and influences the purchase decision. This study contributes to knowledge on a range of issues related to price strategy and purchase decision-making processes. This research recommends that companies should focus on communicating customer value through price, companies should also pay attention to competitor prices and check how price affects their product purchase.

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Penerapan Strategi Harga Digital (E-Price) dan E-Wallet pada Usaha dengan Platform Digital

Cited by 2 publications

References 4 publications

Improving Sme Accountability In The M-Wallet Era Postadoption Implications

Improving Sme Accountability In The M-Wallet Era Postadoption Implications

Tinjauan Pengaruh Strategi Penetapan Harga pada Pembelian Barang Melalui Bisnis Digital

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