Penerapan Modul Dashboard Marketing untuk Mendukung Penerapan Digital Marketing pada UMKM

Abstract

Mekarsari Village is a fostered village in Bandung district which has BUMDes. Mekarsari Village has great potential, especially in the field of tea and coffee plantations. Several other MSMEs have products such as chips and other handicrafts. In general, MSMEs have difficulty increasing their competitiveness. The technology sector and competitors are the biggest challenges that must be overcome by MSMEs. Currently, the existence of a marketplace can help MSMEs to market and increase product sales. GambungStore is one of the marketplaces that is specifically intended as a marketing medium for MSME products in Mekarsari Village. The existence of this marketplace can actually be optimized through a good marketing strategy. A good marketing strategy requires a periodic controlling process which can be done by using information on the behavior of consumers towards the product. Information on consumer behavior will be obtained in the marketing dashboard module in this research.

Development of e-commerce applications and integration into the marketplace to support MSME product sales

“…Pada tahap selanjutnya, juga sudah dikembangkan digital marketing untuk membantu mempromosikan produk dari UMKM dari tempat tersebut. Kegiatan untuk mendukung proses digital marketing juga telah dikembangkan sebuah dashboard untuk membantu marketing (Dewi et al, 2021). Kegiatan monitoring digital marketing ini juga telah diimplementasikan akan tetapi terlalu berfokus kepada aplikasi dashboard-nya dimana kegiatan promosi secara digital marketing belum terlalu maksimal.…”