Penceritaan Digital dalam Pemerolehan Leksikal Bahasa Jepun (Digital Storytelling in Japanese Lexical Acquisition)

Salleh, Norhana Md.; Ghazali, Kamila; Nor, Mariyati Mohd

doi:10.17576/gema-2017-1701-04

Cited by 3 publications

(4 citation statements)

References 1 publication

(4 reference statements)

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“…Evidently, many Arabic vocabulary games have been developed within various applications, such as Kahoot, Quizizz, and Wordwall. Salleh et al (2017) found that incorporating digital technology elements into learning can further facilitate the vocabulary acquisition process for students. Moreover, Kapp (2012) emphasizes that digital game-based learning can assist students in enhancing their experiences by stimulating a range of skills, including problem-solving, 21stcentury skills, and higher-order thinking skills (HOTS).…”

Section: Introductionmentioning

confidence: 99%

Elevating Arabic Vocabulary Learning: A Dive into Digital Gaming Applications

Tuki,

Ahmad,

Asbulah

2023

IJARPED

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In response to the global disruption caused by the COVID-19 pandemic, digital gaming applications have gained substantial traction within the realm of education. These applications serve not only as valuable tools for educators to integrate into their classroom pedagogy but also as independent self-learning resources for students. This transformative trend extends to the domain of Arabic vocabulary acquisition, where a variety of digital gaming platforms, including Quizizz, Kahoot, Quizlet, and Wordwall, are being harnessed. Despite the growing prominence of digital gaming applications in language learning, there exists a paucity of discourse concerning the specific content and structure of Arabic vocabulary instruction via these platforms. Consequently, this research endeavours to fill this void by identifying prevalent themes in Arabic vocabulary learning facilitated by digital applications. It simultaneously conducts an in-depth analysis of the content, encompassing thematic categories, question formats, and gaming elements. The study employs a qualitative research approach, integrating content analysis and literature review methodologies to explore previously accumulated data. The ensuing discussion elucidates three principal themes: the selection of vocabulary learning topics within gaming applications, the diverse formats of questions incorporated, and the gamification elements integrated into these applications. Notably, the analysis reveals that the majority of gaming applications align their content with topics derived from secondary school standard curriculum textbooks (KSSM). Furthermore, the study identifies prevalent question formats, with true or false inquiries, fill-in-the-blank exercises, and multiple-choice questions being the most pervasive. The research underscores the pronounced presence of audio elements and interactive gameplay as distinctive characteristics within these digital gaming applications.

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Section: Introductionmentioning

confidence: 99%

Elevating Arabic Vocabulary Learning: A Dive into Digital Gaming Applications

Tuki,

Ahmad,

Asbulah

2023

IJARPED

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“…In addition, effective teaching methods will have a positive effect on pupils in understanding the vocabulary learned quickly and effectively. The use of digital technology themed elements is one of the good initiatives in promoting the process of vocabulary acquisition (Salleh et al, 2017). The choice of inappropriate and tedious teaching materials will affect the achievement of Arabic vocabulary.…”

Section: Introductionmentioning

confidence: 99%

The Effectiveness of Teaching Arabic Vocabulary Through the Using of Comics

Hassan¹,

Rahimi²

2022

IJARBSS

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Vocabulary is a key element in Arabic to enable pupils to comprehend the teaching and learning concept in the classroom effectively. Nevertheless, the achievement of Arabic vocabulary among students in Malaysia Primary School is still not satisfactory and at a moderate level. Therefore, the objective of this study is to identify the effects of using comics on the achievement of Arabic vocabulary. In addition, the study also aimed to look at the comparison of effects between the experimental group and the control group in the post-test through the using of comics on the achievement of pupils' Arabic vocabulary. This study is a quasi-experimental design through a quantitative approach by using pre-test and post-tests. The sample selected in this study consisted of 34 pupils of standard five of a school. The sample is divided into two groups, namely the experimental group and the control group. The experimental group used comics modules in teaching and learning, while the control group used conventional methods. The findings found that there were significant differences in pupils' vocabulary achievement before and after the teaching and learning were carried out using comics modules. In addition, the teaching and learning methods of using comics have a significant difference than conventional methods in helping and improving the achievement of students' vocabulary. As a result, comics modules are one of the suitable materials for application in the field of education.

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“…La relación establecida marca-audiencia posibilita crear una comunidad de consumidores con gustos afines que están dispuestos a compartir sus experiencias en redes sociales, convirtiéndolos en prosumidores. Incluso, el uso de este tipo de narrativas permite a la audiencia entrar en un estado mental determinado e identificarse con la marca porque sus actitudes se ven afectadas debido a los estímulos que han recibido a través del visual storytelling (Chiang et al, 2018;Ferreira, 2009;Jany, 2000;Robin, 2008, como se cita en Salleh et al, 2017) 3 METODOLOGÍA La investigación de enfoque cualitativo presenta un paradigma interpretativo con un diseño fenomenológico que ayuda a comprender e interpretar las experiencias vividas por diferentes individuos en relación a un concepto en una situación particular (Ataro, 2020;Creswell, 2013). Para ello, se tiene como caso de estudio las fotos y videos que pertenecen a la campaña de lanzamiento del restobar Sastreía Martínez que se desarrolló en el feed de…”

Section: Relación De Categoríasunclassified

“…Sobre esta ruta, se puede mencionar que Sastrería Martínez podría ser el próximo top of mind pues, si comparamos Carnaval con Sastrería Martínez ambos están desarrollando acciones comunicacionales como el uso del visual storytelling que los ayuda a influir en la actitud de los usuarios. Este tipo de narrativas aportan estímulos que introduce a los consumidores en un estado mental determinado, ya que sus actitudes se ven afectadas (Chiang et al, 2018;Ferreira, 2009;Jany, 2000;Robin, 2008, como se cita en Salleh et al, 2017). En ese sentido, la gran mayoría de informantes determinaron que el visual storytelling de la campaña de lanzamiento de Sastrería Martínez estaba ambientada en la época de la prohibición en Estados Unidos donde el consumo de bebidas alcohólicas era ilegal y, por ende, empezaron a crear bares clandestinos o speakeasies con la finalidad de seguir divirtiéndose (Merino, 2020).…”

Section: ) [I08]unclassified

Rol del visual-storytelling en la publicidad digital de restobares limeños. Caso: Lanzamiento de Sastrería Martínez

Mendieta Vera

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Las redes sociales evolucionan y ganan autoridad en la publicidad digital, esto ha motivado a las empresas a mejorar las estrategias comunicacionales que apelan al sentimiento y a las actitudes de las personas. Además, el uso de Instagram como medio publicitario se ha popularizado en marcas gastronómicas pues, mediante las imágenes, se atrae también la atención de los consumidores. Esto ha ocasionado que se generalice el visual storytelling, práctica que consiste en la narración de historias mediante fotos y videos donde la marca es la protagonista. Esta investigación plantea una metodología cualitativa con un enfoque fenomenológico. Mediante la técnica de muestreo por conveniencia, se realizaron 14 entrevistas semi-estructuradas a foodies millennials, que permitieron determinar el rol del visual storytelling en la publicidad digital de restobares limeños para el caso del lanzamiento de Sastrería Martínez. Los hallazgos evidencian que los elementos principales del visual storytelling que reconocen los informantes son el color y el arquetipo, así como la narrativa que genera intriga y curiosidad, lo cual hace que las personas se sienten atraídas a visitar el bar y vivir la experiencia del speakeasy, bares camuflados detrás de otros negocios que aparecieron en la época de la prohibición del alcohol en Estados Unidos. De ese modo, se puede concluir que el rol del visual storytelling en la publicidad digital puede generar actitudes positivas y atraer el interés de los usuarios para apelar al reconocimiento de marca; sin embargo, esto no asegura una fidelización de marca o un incremento en las ventas.

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Penceritaan Digital dalam Pemerolehan Leksikal Bahasa Jepun (Digital Storytelling in Japanese Lexical Acquisition)

Cited by 3 publications

References 1 publication

Elevating Arabic Vocabulary Learning: A Dive into Digital Gaming Applications

Elevating Arabic Vocabulary Learning: A Dive into Digital Gaming Applications

The Effectiveness of Teaching Arabic Vocabulary Through the Using of Comics

Rol del visual-storytelling en la publicidad digital de restobares limeños. Caso: Lanzamiento de Sastrería Martínez

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