Pemasaran Garam Rakyat Di Desa Pangarengan  Kecamatan Pangarengan Kabupaten Sampang

Widiyastutuik, Manda Ayu; Hapsari, Triana Dewi; Kuntadi, Ebban Bagus

doi:10.32528/agr.v14i2.437

Cited by 3 publications

(4 citation statements)

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“…The structure of the salt market leads to an imperfect competition market. The distribution of marketing margins and the largest share of profits in marketing people's salt lies in the marketing institutions of factories (Widiyastutik et al, 2017). These findings show farmers' wiggle room is very narrow in marketing their products.…”

Section: The Right E-marketing Strategy For Salt Farmersmentioning

confidence: 95%

“…1,780,000/ton with the largest margin distribution is in salt factory marketing institutions and based on marketing efficiency analysis with a structure conduct performance approach, namely inefficient salt marketing (Suherman et al, 2011). Widiyastutik et al, (2017), in his research, confirmed that there had been two channels for marketing people's salt so far, namely, (1) Intermediaries, and (2) Factories, but the prevailing market mechanism is imperfect market competition, so there is no market integration within the scope of salt factories from outside Madura with Madura salt farmers, especially since the distribution of market margins and the largest profit share remains controlled by factory marketing institutions.…”

Section: Introductionmentioning

confidence: 92%

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Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia

Fatmariyah

2023

IRMM

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This study aims to explore various e-marketing strategies that salt farmers might use. The qualitative-descriptive method was chosen as the method used in this research. Researchers collected data by observing, conducting interviews, and documenting our studies. The method of analysis is known as descriptive-qualitative analysis. The findings indicated that salt farmers' knowledge of the various forms of e-marketing media was satisfactory. However, their expertise consisted just of knowledge, and they needed to learn how to make the most of the existing media to exploit it as a promotional tool. Although salt farmers are already familiar with many different media that can use as marketing media, the most excellent e-marketing technique for business uses only Facebook networking or social media marketing strategy.

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Section: The Right E-marketing Strategy For Salt Farmersmentioning

confidence: 95%

Section: Introductionmentioning

confidence: 92%

Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia

Fatmariyah

2023

IRMM

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“…Produksi garam di Madura 60% dihasilkan oleh petambak garam yang berada di Kabupaten Sampang. Produksi garam Sampang tersebar di lima kecamatan yakni Kecamatan Pangarengan, Sreseh, Jrengik, Camplong dan Sampang (Widiyastutik et al, 2016). Sebagai bagian dari Kabupaten Sampang, Desa Pangarengan merupakan salah satu pusat tempat produksi garam rakyat.…”

Section: Hasil Dan Pembahasan Desa Pangarengan Sampangunclassified

Evaluasi Unit Pengolahan Garam Washing Plant dalam Meningkatkan Mutu dan Daya Saing Garam Rakyat

Syah

Dwiyitno

Shodiq

et al. 2022

JPHPI

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Dalam rangka mengurangi ketergantungan pada garam impor, maka diperlukan peningkatan kualitas garam dalam negeri. Salah satu upaya peningkatan kualitas garam yang dilakukan Kementerian Kelautan dan Perikanan (KKP) adalah menggunakan teknologi washing plant. Penelitian ini bertujuan untuk mengevaluasi unit pengolahan garam washing plant yang digunakan untuk meningkatkan kualitas garam rakyat di Jawa timur yaitu di Kabupaten Sampang dan Pasuruan. Penelitian dilakukan dengan pendekatan riset evaluasi. Sampel garam sebelum dan setelah melewati washing plant dianalisis mutunya yang meliputi kadar NaCl, kadar air, komponen tak larut, kandungan mineral pengotor (Ca dan Mg), dan logam berat (Fe). Hasil penelitian menunjukkan kualitas garam rakyat sebelum mengalami proses pencucian belum memenuhi syarat sebagai garam konsumsi (SNI 4435-2017), namun setelah melewati washing plant kandungan NaCl mengalami peningkatan dari 93% menjadi 95% – 96%. Di sisi yang lain, mineral pengotor (Ca dan Mg), dan logam berat (Fe) mengalami penurunan yaitu untuk Ca dari 877 - 1799 ppm menjadi 399 - 1101 ppm; Mg dari 2462 - 8064 ppm menjadi 793 - 992 ppm; dan Fe dari 23 - 43 menjadi 8 - 11 ppm. Secara umum hasil uji paired t test menunjukkan adanya perbedaan mutu garam yang cukup signifikan antara sebelum dan sesudah proses pencucian. Hasil ini menunjukkan bahwa washing plant yang digunakan dapat meningkatkan kualitas garam rakyat.

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“…This island accounts for about 82.47% of the total salt produced in the East Java province. However, salt farmers on this island continue to express their dissatisfaction with several issues, including 1) The low level of salt productivity below the threshold of other regions, such as West Nusa Tenggara, which produces 134.81 tons per hectare, while Madura Island produces only around 70-80 tons per hectare (Ministry of Marine Affairs and Fisheries 2020); 2) The fluctuating price of salt received by farmers due to inefficient marketing channels and price taking by farmers (Suherman et al 2011;Fauziyah 2014;Widiyastutik et al 2016); 3) The low human resources for salt reduction (Prasetyo 2016;Astuti et al 2020); and 4) The low impact of PUGAR (Empowerment of Smallholder Salt Business) issued by the government (Ihsannudin 2016;Deliarnoor et al 2015).…”

Section: Introductionmentioning

confidence: 99%

The Perceptions and Risk Reduction Strategies of Small-Scale Salt Farmers on Madura Island

Fauziyah,

Huang,

Setiani

et al. 2023

J. Ilmu. Pertan. Indones.

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Salt farming is considered a risky venture due to the influence of both internal and external factors. Therefore, this study aimed to describe farmers' perceptions regarding the causes, opportunities, and impacts of risks to develop a risk reduction strategy for salt farming in Madura Island. The study used a multistage sampling method to obtain 120 respondents and was conducted in three regencies: Sampang, Pamekasan, and Sumenep. The first objective was analyzed using the descriptive method, while the second was designed using the Kountur method. Farmers' perceptions showed that seawater quality, wind and temperature, rainfall, soil porosity, price volatility, marketing channels, government policies, capital constraints, and human resource quality could cause risks in salt farming. Several risks were perceived to significantly impact salt farming, such as government policies, partnerships, marketing channels, prices, and capital availability. Therefore, some recommendations to improve the risk reduction strategies included the use of horizontal axis windmills, revitalization of groups and partnerships, and capital strengthening through the effectiveness of the PUGAR (Empowerment of Smallholder Salt Businesses) policy by the development of standard procedures for the timely and targeted distribution of the aides. Keywords: perception, risk, salt, strategy

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Pemasaran Garam Rakyat Di Desa Pangarengan Kecamatan Pangarengan Kabupaten Sampang

Cited by 3 publications

References 0 publications

Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia

Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia

Evaluasi Unit Pengolahan Garam Washing Plant dalam Meningkatkan Mutu dan Daya Saing Garam Rakyat

The Perceptions and Risk Reduction Strategies of Small-Scale Salt Farmers on Madura Island

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