Peluang Pengembangan Ecopreneurship Menggunakan Perspektif Kreatifitas Layanan

Abstract

Ecotourism offers a different form of travel than mass tourism. Ecotourism also provides a learning process to protect and care for nature, and improve the welfare of local communities around or within the ecotourism destination. This study was conducted to find the right approach to developing ecotourism. The main focus is given to the potential of regional ecotourism, including human, cultural, and supporting resources. Research is also conducted to determine the perspective of tourists because meeting their needs cannot be sustainably separated from business goals. This study uses data sources grouped into two, namely primary and secondary data. Primary data obtained through several instruments such as surveys, interviews, and observations.Keywords: Social innovation, ecological tourism, entrepreneurial innovation,

Strategic Planning of Ecotourism Management System Using Ward and Peppard Framework

“…Service Quality (SERVQUAL), Political, Economic, Social, Technology, Environment, Legal (PESTEL) [12] and Strength Weakness Opportunities Threat (SWOT) Analysis [13], Ecopreneurship [12], and Information Technology Balanced Scorecard [13]. Meanwhile, the visualisation of the analysis results and the application interface design recommended in this study use Nvivo 12 Plus and Figma.…”

“…SIMANGROVE system is designed based on the ecopreneurship model, namely the convergence between entrepreneurship and environmental ecology. Business unit management that does not only focus on economic benefits but also considers ecological sustainability can be categorised as ecopreneurship [12]. In the tourism business, adopting the ecopreneurship concept is part of education to broaden environmental insight to managers and visitors in a tourist destination [33].…”

Dampak Brand Image dan Kualitas Produk pada Keputusan Pembelian Konsumen

“…Berdasarkan hasil literature review dari jurnal terdahulu berjudul "Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian KFC Di Kota Bengkulu" yang dilakukan oleh (Daulay et al, 2020), diketahui bahwa brand image dan kualitas produk pada dasarnya mempengaruhi scera positif dan signifikan terhadap keputusan pembelian konsumen KFC di Kota Bengkulu.…”