Pelaksanaan fungsi pokok humas pemerintah pada lembaga pemerintah

Prastowo, FX Ari Agung

doi:10.24198/prh.v5i1.23721

Cited by 7 publications

(6 citation statements)

References 4 publications

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“…Some do communication management depending on what the leader is inclined to do (Sani et al, 2022). However, they are responsible to be a communication facilitator between government and the community by maximizing two-way communication and acting as a negotiator (Prastowo, 2020). PR officers should maximize the function of online platforms with ethics to promote self-interested organizational objectives and also empower publics (Toledano & Maplesden, 2016).…”

Section: Leementioning

confidence: 99%

The digital competence of government public relations officer in Magelang City

Afrilia

Rhizky²,

Putri³

et al. 2023

PRH

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Background: Since new media is developing, it is important to examine new media literacy, especially in the era of 4.0. The government’s public relations also need new media literacy since the government needs to establish a harmonic relationship with the public to achieve sympathy, trust, teamwork, and support in government policy implementation. Purpose: This research aims to evaluate the digital competence of members of government public relations in the Magelang government apparatus forum. Methods: Digital competence is measured by questionnaires of functional and critical prosuming. This research uses a quantitative survey method. The survey includes the assessment of beliefs, opinions, and characteristics by using questionnaires. Questionnaires are used to collect the data by using items of questions for respondents. The research object is the government apparatus in Magelang, while the respondents are government public relations officers. The quantitative method is expected to comprehensively describe digital literacy by government public relations officers in the Magelang government apparatus. Data analysis uses descriptive statistics. Conclusion: Based on data analysis, members of government public relations in the Magelang government apparatus forum agree that they have functional and critical prosuming. Implications: This research implies local government of Magelang to improve new media literacy for local government public relations so the government can achieve the public relations objective of harmonic relationship establishment with the public.

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Section: Leementioning

confidence: 99%

The digital competence of government public relations officer in Magelang City

Afrilia

Rhizky²,

Putri³

et al. 2023

PRH

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“…Relations is a field of work that interacts directly with the wider community (Vural, 2015). The position of Public Relations is very important because in addition to being a bridge between the organization and the community, it also plays a role in maintaining the image of the organization (Prastowo, 2020). To carry out its role, Public Relations must have a variety of qualified skills and competencies, one of which is the ability to speak in public.…”

Section: Introductionmentioning

confidence: 99%

Public speaking skills of public relations at statistics of West Java Province

Saleh,

Setianti,

Budiana

2024

PRH

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Background: Statistics Indonesia (BPS) is one of the government agencies that always engage with the community through, for example, censuses, surveys, and dissemination of statistical data. For that reason, the role of Public Relations at BPS is certainly needed. However, the organizational structure of Public Relations does not exist at BPS provincial and regency/city levels. The role of Public Relations at BPS provincial and regency/city levels is carried out by employees that are appointed based on policies through Public Relations Decree. Purpose: This study aims to examine public speaking skills possessed by the public relations staff of BPS Province and Regency/City of West Java. Methods: This study employed a descriptive quantitative approach. The sample used was a saturated sample of 79 people who were appointed as Public Relations of BPS Province and Regency/City of West Java in 2022. Results: The results showed that as many as 97.46 percent of Public Relations of BPS Province and Regency/City of West Java did not earn a degree from public relations background and only 37.97 percent had attended a Public Relations training. However, the public speaking skills of public relations staff of BPS Province and Regency/City of West Java were reported as “Good” category, both in general and in terms of gender, age, and education. Conclusion: This “Good” category result is argued to be caused by habituation to public speaking activities through meetings, committee activities, and training instructors. Implications: BPS Province and Regency/City of West Java should hold training activities, courses, and workshops on the topic of Public Relations routinely to improve the skills of Public Relations.

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“…Afifi, 2021). The primary role of government public relations is to be a liaison between the organization/institution/agency and the public (Prastowo, 2020). A positive image will be maintained if public relations can become a liaison between the institution and public (Dunan & Mudjiyanto, 2020).…”

Section: Introductionmentioning

confidence: 99%

Opportunities and challenges of public relations in Yogyakarta special region high prosecutor’s office

Widianto,

Rahmanto,

Pawito

2024

PRH

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Background: The High Prosecutor’s Office for Yogyakarta Special Region (D.I.Y., abbreviation in Indonesia) conducts public relations through the Legal Information Section (Penkum., acronym in Indonesia). Penkum communicates and listens to public opinion and builds and maintains the institution’s image. Purpose: This study aims to find out the communication strategies employed by Penkum and its public relations opportunities and challenges. Methods: The current research used the four-step theory of the public relations process by Cutlip, Center, and Broom to see whether the communication process by Penkum had gone through the stages of mapping the situation and strategy, conducting program planning, program execution, and evaluation. Then, it used the SWOT concept to reveal internal and external factors that become opportunities and challenges in running public relations programs. It used a qualitative descriptive approach to examine and understand the data collected through interviews with relevant officials. Results: The results of the data analysis found empirically that the communication strategy of Penkum as public relations has adopted public relations stages by mapping budget availability, program planning, program execution, and evaluation. The SWOT analysis obtained opportunities and challenges encountered in the public relations programs, including strength-opportunity strategy; weakness-opportunity strategy; strength-threat strategy; and weakness-threat strategy. Conclusion: Based on the four-step theory of public relations process and SWOT Analysis, this research recommends that the public relations at the High Prosecutor’s Office of D.I.Y: 1) increased programs that involve the community; 2) established an SOP for handling issues; 3) strengthened collaboration with the mass media; 4) added and update of public relations facilities and infrastructure; 5) improved the ability and skills of personnel. Implication: The findings in this study are expected to strengthen the public relations role of the Public Prosecutor’s Office and become a source for further related research.

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Pelaksanaan fungsi pokok humas pemerintah pada lembaga pemerintah

Cited by 7 publications

References 4 publications

The digital competence of government public relations officer in Magelang City

The digital competence of government public relations officer in Magelang City

Public speaking skills of public relations at statistics of West Java Province

Opportunities and challenges of public relations in Yogyakarta special region high prosecutor’s office

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