The digital competence of government public relations officer in Magelang City

Afrilia, Ascharisa Mettasatya; Rhizky, Deani Prionazvi; Putri, Wahyu Eka; Ratnasari, Eny

doi:10.24198/prh.v7i2.43146

Cited by 3 publications

(3 citation statements)

References 13 publications

(15 reference statements)

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“…New literacy media is also needed by the government to have harmonious relations so that it can gain sympathy, trust, teamwork and support for the implementation of government policies (Afrilia et al, 2023). Indonesia's Ministry of Education and Culture.…”

Section: Government Relations Not Only Discussesmentioning

confidence: 99%

The implementation of government relations of Mizan Publishing House

Muchtar,

Permana,

Marta

2024

PRH

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Background: This study examines Government Relations through Little Writers Conference (KPCI) activities carried out by Marketing Communication Mizan Publishing House to establish good relations with the government, namely the Ministry of Education and Culture of the Republic of Indonesia. This research is motivated by the role of the government, which currently influences the flow of national-scale bureaucracy, especially in organizing activity; the government has broad access to publications as a whole. So in an institution or agency, it is necessary to have good relations with the government so that the government can open broad access to programs that the company will carry out. Purpose: The purpose of this research this is, to know the strategy and what move traveled Mizan which performs activities in government relation with Ministry of Education and Culture of the Republic of Indonesia the work of conference little writer Indonesia. Methods: This research used a qualitative approach. The methods used in this research is a case study. Data collection techniques in this research by means of observation participation, the literature study, and depth interview with informants that had been determined. Results: the study, showed that the implementation of Government Relations conducted Marketing Communication Mizan Publishing House consist of two elements which is the formulation of strategy and the implementation of measures. In formulating a strategy, Mizan make creative idea packed through persuasive communication so as to produce the collaboration of program with Ministry of Education and Culture of the Republic of Indonesia. Implementation: Mizan make an audience as the first step and manage his communication formal and nonformal as Implementing the next step. Conclusions: Mizan Government Relations is carried out with a strategy of packaging creative ideas, thereby generating trust from other institutions

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Section: Government Relations Not Only Discussesmentioning

confidence: 99%

The implementation of government relations of Mizan Publishing House

Muchtar,

Permana,

Marta

2024

PRH

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“…Effendi Gazali explained that the communication process is divided into primary and secondary (Harmaningsih et al, 2021). The Because information channels have shifted to digital platforms in this era, public relations must adjust their communication processes by increasing digital competence (Afrilia et al, 2023). Currently, social media is considered a popular aspect, while mobile media seems to be sidelined (Bernhard & Russmann, 2023).…”

Section: Many Institutions Inmentioning

confidence: 99%

Opportunities and challenges of public relations in Yogyakarta special region high prosecutor’s office

Widianto,

Rahmanto,

Pawito

2024

PRH

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Background: The High Prosecutor’s Office for Yogyakarta Special Region (D.I.Y., abbreviation in Indonesia) conducts public relations through the Legal Information Section (Penkum., acronym in Indonesia). Penkum communicates and listens to public opinion and builds and maintains the institution’s image. Purpose: This study aims to find out the communication strategies employed by Penkum and its public relations opportunities and challenges. Methods: The current research used the four-step theory of the public relations process by Cutlip, Center, and Broom to see whether the communication process by Penkum had gone through the stages of mapping the situation and strategy, conducting program planning, program execution, and evaluation. Then, it used the SWOT concept to reveal internal and external factors that become opportunities and challenges in running public relations programs. It used a qualitative descriptive approach to examine and understand the data collected through interviews with relevant officials. Results: The results of the data analysis found empirically that the communication strategy of Penkum as public relations has adopted public relations stages by mapping budget availability, program planning, program execution, and evaluation. The SWOT analysis obtained opportunities and challenges encountered in the public relations programs, including strength-opportunity strategy; weakness-opportunity strategy; strength-threat strategy; and weakness-threat strategy. Conclusion: Based on the four-step theory of public relations process and SWOT Analysis, this research recommends that the public relations at the High Prosecutor’s Office of D.I.Y: 1) increased programs that involve the community; 2) established an SOP for handling issues; 3) strengthened collaboration with the mass media; 4) added and update of public relations facilities and infrastructure; 5) improved the ability and skills of personnel. Implication: The findings in this study are expected to strengthen the public relations role of the Public Prosecutor’s Office and become a source for further related research.

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“…Indeed, various institutions moved to digital public relations, relying heavily on digital platforms (Afrilia et al, 2023;Permatasari et al, 2021). The change in audience communication patterns shapes the way the company manages its communication strategy which consequently changes the way it is maintained (Wright & Hinson, 2017).…”

Section: Introductionmentioning

confidence: 99%

The circular model of “SOME” on digital public relations management of Universitas Islam Riau

Qurniawati,

Mardani,

Wulandari

2024

PRH

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Background: The transition of information channels used by the general public today is increasingly centered on digital media. This is indeed an opportunity for various institutions to enter the target market without having to go through filters as before. So, by reading this pattern Universitas Islam Riau adapts its public relations strategy from conventional to digital wisely. Purpose: This research was conducted to explore how UIR used digital in its public relations strategy. Methods: To understand the situation and the data collected, this research uses the SOME (share, optimize, manage, engage) model in elaboration. As for the research, the descriptive qualitative method is chosen as an approach to understanding five informants who were on the public relations team for UIR. Results: Following the SOME model, it can be mapped that in share, UIR used five social media and a website. Optimize, by arranging social media surfaces and collaborating with public figures. In managing, they monitor every audience response to each post through social media insight features, as well as direct and real-time actions to the audience on social media accounts. In engage, to publish the latest information and respond to all incoming messages. Conclusion: UIR uses digital public relations in managing information, going through four main stages, starting from the process of sharing, optimizing, managing, and attracting. Implications: The results of this study can provide input to university public relations to manage digital public relations optimally to always increase and build audience trust effectively and quickly.

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The digital competence of government public relations officer in Magelang City

Cited by 3 publications

References 13 publications

The implementation of government relations of Mizan Publishing House

The implementation of government relations of Mizan Publishing House

Opportunities and challenges of public relations in Yogyakarta special region high prosecutor’s office

The circular model of “SOME” on digital public relations management of Universitas Islam Riau

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