Abstract:In Malaysia, many training centres offer e-commerce programmes. However, the quality of their programmes has been a critical issue. Hence, this study aims to investigate pedagogical factors that contribute to effective training of e-commerce entrepreneurs in Malaysia. Data was collected from 200 e-commerce entrepreneurs who attended ecommerce training sessions. The results showed that ecommerce entrepreneurs in Malaysia lack the ability to identify information and understand e-commerce and web system concepts.… Show more
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