In Malaysia, many training centres offer e-commerce programmes. However, the quality of their programmes has been a critical issue. Hence, this study aims to investigate pedagogical factors that contribute to effective training of e-commerce entrepreneurs in Malaysia. Data was collected from 200 e-commerce entrepreneurs who attended ecommerce training sessions. The results showed that ecommerce entrepreneurs in Malaysia lack the ability to identify information and understand e-commerce and web system concepts. An analysis reveals that training in this area is not provided. However, other factors (activity and process) have a significant impact on training. This shows that e-commerce entrepreneurs in Malaysia are more likely to continue demonstrating what they know and they are also seen as good information explorers. This paper contributes to pedagogical training by providing useful insights into the factors that influence effective learning by ecommerce entrepreneurs.
E-commerce is influencing Malaysia's social and economic competitiveness. With the speedy development of ecommerce, to train the high qualified talent is the opportunity and challenge to the business training especially in sports industry. Sport Industry known as a young industry with a highest potential to develop. Sports e-commerce is a good platform as e-commerce growth very fast in since decades. Malaysia has a vision to create a strong industry based on sports that could boost the economy and further contribute to the GDP. Business owners play an important role to conduct sports business. Upon successful completion of business owners personal training. Training activities should be designed and developed based on a pedagogical approach. Business owners will need to get organized and set up their business as smoothly as possible. This paper will replicable model of competency and specific learning outcomes for B2B business owners who wish to learn ecommerce with an active and reflective pedagogical approach.
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