Peculiarities of product policy in the internet of things

Global Challenges of Digital Transformation of Markets Volume II

“…Current and future trends in the organizational and economic support of the process of providing services by a trade entity are that today trade is one of the most important areas of life support for the population, as it is not only a source of income, thus forming the financial basis for the stability of the state, but also performs a major social function (Ianenko, Stepanov, et al 2019).…”

“…Using AI technology, retailers based on an individual consumer profile can select or modify the goods, forming personalized offers for their customers (Ianenko, Stepanov, et al 2019;). As a result, AI technologies make it possible to develop innovative marketing programs for the development of new product lines.…”

“…Prospects of AI application in marketing activities of a trade enterprise are determined by the development of technologies for processing large data (Big Data, Data Science), natural language (Natural language processing, Audio/speech analytics, Machine translation) and images (Image analytics, Visualization), etc. The integration of these technologies with the Internet of Things, online interaction with the client with the help of mobile devices opens up new opportunities for improving marketing activity (Ianenko, Stepanov, et al 2019).…”