Peculiarities of conveying the content of english headlines into the Ukrainian taking into account the addressability of the text (based on the material of episodes of TV series)

Abstract

The article substantiates that the current problems related to the translation of texts of various styles from English into Ukrainian, the problem of adequately transferring the content of English titles into Ukrainian, taking into account the characteristics of the target audience, are especially important. The material of the study was the titles of episodes of two modern television series, “Supernatural” and “Bob’s Burgers”, which were analyzed from the point of view of their perception by potential recipients. The main methods of research were: translational and comparative, contextological, elements of quantitative analysis. In the process of analysis, we singled out the following categories to which the links and references present in both projects can be attributed: 1) in-universe (the name of the episode is based on a character, plot, place or situation in the series itself); 2) references to a book, film, TV show or musical composition; 3) references to religious texts, use of fixed expressions, idioms, proverbs, etc.; 4) the use of fixed expressions, idioms, proverbs, etc.; 5) references to everyday, historical, geographical realities and personalities. The results of the analysis show that the translation of headline texts from English into Ukrainian is influenced by the addressee factor. The specifics of the addressability of the studied texts means taking into account the social and psychological characteristics of the intended recipient.