Peace, sports diplomacy and corporate social responsibility: a case study of Football Club Barcelona Peace Tour 2013

De-San-Eugenio, Jordi; Portet, Xavier Ginesta; Xifra, Jordi

doi:10.1080/14660970.2015.1067796

Cited by 17 publications

(6 citation statements)

References 24 publications

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“…El contexto bélico en diversas regiones del mundo ha motivado la investigación sobre el modo en el que las organizaciones empresariales pueden articularse en la construcción de paz, desde su misión y por medio de una serie de prácticas e iniciativas. Es así como la literatura señala casos principalmente en África (Anugwom, 2011;Billon, 2001;Boudreaux, 2007;Gerson, 2001;Idemudia, 2017;Maconachie, 2016;Tobias & Boudreaux, 2011); Medio Oriente (De-San-Eugenio et al, 2017;Desai, 2011;Golan-Nadir & Cohen, 2016;Khan & Ahmed, 2014;Ledbetter, 2016;Webb & Richelieu, 2016), y Centroamérica y Suramérica (Bennett, 2002;Buitrago et al, 2015;González, 2016;Jiménez-Peña, 2014;Melin, 2020;Rettberg, 2002Rettberg, , 2016Rodríguez y Gamboa Suárez, 2017). Las prácticas de construcción de paz desde las empresas registradas en la literatura fueron agrupadas en tres categorías: fomento al desarrollo económico (47 %); adopción de principios de evaluación externa (20 %), y contribución de un sentido de comunidad (33 %), siendo la primera la más discutida en la literatura, de acuerdo con las prácticas que se orientan hacia dicho objetivo.…”

Section: Análisis De Los Resultadosunclassified

“…En la literatura se evidencian diversas formas de RSC, sin embargo, en esta dimensión entran principalmente aquellas que se enfocan en compromisos sociales como el apoyo a actividades para el desarrollo de la comunidad y que promueven valores universales (De-San-Eugenio et al, 2017;Hayhurst & Szto, 2016;Web & Richelieu, 2016), así como becas escolares (Wilson, 2015). También prácticas de valor compartido incluidas en el enfoque estratégico de la RSC, el cual, de acuerdo con Haski-Leventhal (2014), debe incorporarse en todo lo que hace la empresa en el plano estratégico y táctico.…”

Section: Modelos De éTica Empresarialunclassified

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El sector privado en la construcción de la paz en el posconflicto colombiano: Un estudio teórico

Dorado

Aguirre

2020

administer

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Con la firma del Acuerdo de Paz entre el Gobierno nacional de Colombia y las entonces Fuerzas Armadas Revolucionarias de Colombia - Ejército del Pueblo (FARC-EP) en el 2016, inicia en Colombia un escenario de postconflicto, caracterizado por una serie de desafíos y la necesidad del aporte de diversos actores, entre ellos el del sector empresarial. El objetivo del presente artículo es explorar y analizar las prácticas y acciones que pueden realizar las empresas para contribuir a la construcción de paz. Para ello se realizó una investigación exploratoria con un diseño documental dividido en dos fases, por una parte, una revisión de la literatura sobre prácticas empresariales de construcción de paz y, por otra parte, un análisis documental sobre guías y propuestas de construcción de paz de organismos nacionales e internacionales. Los resultados sugieren que las empresas apoyan la construcción de paz principalmente desde prácticas de RSE y valor compartido orientadas al desarrollo económico. Ello corresponde con las guías de organismos nacionales e internacionales que se orientan a la generación de empleos y proyectos de emprendimiento.

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Section: Análisis De Los Resultadosunclassified

Section: Modelos De éTica Empresarialunclassified

El sector privado en la construcción de la paz en el posconflicto colombiano: Un estudio teórico

Dorado

Aguirre

2020

administer

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“…On the one hand, since the 1992 Olympic Games, the city of Barcelona has played a leading role in the international positioning of the region, with the Barcelona brand being an integrating concept of all the potential that this region has (Michael & Sedghi, 2014). Barcelona’s international positioning strategy, its appeal to attract investors, tourists, and talent, has been structured assuming the innate potential of its brand: in technology, with Mobile World Capital Barcelona and the Barcelona Tech City hub; in business, with the Barcelona Global lobby; and in sport, with FC Barcelona, which is a true entertainment multinational (San Eugenio et al, 2017b; Ginesta et al, 2019).…”

Section: Conceptualizing the Political Dimension Of Place Brandingmentioning

confidence: 99%

Rethinking Place Branding From a Political Perspective: Urban Governance, Public Diplomacy, and Sustainable Policy Making

Portet

Vela

2020

American Behavioral Scientist

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Place branding is a relatively new transdisciplinary academic discipline. It is an evolution of what some researchers understood as “place or city marketing,” “place selling,” and “place promotion.” The three concepts analyze the need that territories have to position themselves in order to compete in the global markets through an eminently economic perspective. However, place branding rejects the corporate world to address, as positioning axes, the tangible and intangible values of a specific region and, therefore, its identity. Furthermore, public administrations have had to adopt strategies that link residents when designing place brands that can guarantee long-term narratives and become effective mechanisms for spatial planning, urban governance, local development, or economic promotion. Citizens’ engagement, at the grassroots level, has become a key element for the successful conceptualization and implementation of place brands. The current discipline of place branding is therefore totally linked to the political order. Public administrations become key actors in the development of place branding campaigns, not only in the local context but also at the national and international levels. The aim of this article is to present a theoretical evolution of place branding in order to find the most common links with the political order, as well as to design a conceptual framework to fit this discipline into the context of political science. This theoretical evolution will be conceived taking into account the results of previous empirical research that the authors conducted for different Catalan public administrations. The results of this article show clear synergies between four basic concepts: the place brand, its aim to contribute to sustainable planning, its influence on public governance decisions and, finally, its capacity to be central in the definition of public diplomacy programs outside the usual state-centric domain. Therefore, place branding led by public administrations—this is what we can understand as “public branding”—has a major and inevitable political focus.

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“…In addition, sports organizations (including football clubs) increasingly collaborate to meet the geopolitical positioning needs of certain states or regions (Ginesta & San Eugenio, 2014; San Eugenio, Ginesta, & Xifra, 2017). To define the phenomenon, in the framework of soft power (Nye, 2004) and public diplomacy (Cull, 2008) studies, Murray (2012, p. 576) developed the concept of “sports diplomacy”:It involves representative and diplomatic activities undertaken by sports people on behalf of and in conjunction with their governments.…”

Section: Literature Reviewmentioning

confidence: 99%

Chinese Investments in Spanish Football: A Case Study of RCD Espanyol New Management Trends After Rastar Purchase

Portet

Sellas

Canals

2018

Communication & Sport

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The global football industry is changing clubs’ corporate identities. Historically, European football had strong local roots; sport organizations represented local values and fandom were regionally based. However, sporting competitiveness pushes clubs to search for new investors, and foreign investors in Europe are attracted by the popularity of European football. In this article, we analyse how Chinese capital and brands arrived in Barcelona, through the negotiations of a football club in 2016: the Reial Club Deportiu Espanyol (RCDE). RCDE is the club that has received the second most trophies in Catalonia, after FC Barcelona, since the beginning of the 20th century. Today, it has one of the most modern stadiums in Spain, designed using a business approach, and has become a corporate ambassador for the Chinese government’s strategy of becoming a “world football superpower” by 2050. Using a case study approach, this article analyses management and corporate identity changes in the organization due to the new Chinese owner: the Rastar Group.

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Peace, sports diplomacy and corporate social responsibility: a case study of Football Club Barcelona Peace Tour 2013

Cited by 17 publications

References 24 publications

El sector privado en la construcción de la paz en el posconflicto colombiano: Un estudio teórico

El sector privado en la construcción de la paz en el posconflicto colombiano: Un estudio teórico

Rethinking Place Branding From a Political Perspective: Urban Governance, Public Diplomacy, and Sustainable Policy Making

Chinese Investments in Spanish Football: A Case Study of RCD Espanyol New Management Trends After Rastar Purchase

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