Paying for What? How Much? And Why (Not)? Predictors of Paying Intent for Multiplatform Newspapers

Chyi, Hsiang Iris

doi:10.1080/14241277.2012.657284

Cited by 89 publications

(85 citation statements)

References 28 publications

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“…En su lugar, adoptan una aproximación en gran medida experimental (Chyi y Sylvie, 2001). El esfuerzo de la industria periodística en la bús-queda de su viabilidad económica se ha convertido en un caso único en las finanzas de los medios de comunicación, ya que ningún otro medio ha tenido que experimentar tantos sistemas de ingresos como los periódicos digitales (Chyi, 2012).…”

Section: En Busca De Modelos De Negociounclassified

“…Si existe una falta de consenso en los estudios del management sobre lo que es un modelo de negocio (Casadesus y Ricart, 2009;Zott, Amitt y Massa, 2011), este hecho también podría extenderse a los estudios de economía o gestión de los medios de comunicación. A pesar del aumento generalizado y considerable de la literatura sobre los modelos de negocio en la prensa digital (Bleyen y Van Hove, 2010;Graybeal y Hayes, 2012;Chyi, 2012;Goyanes, 2013a), observamos que los investigadores adoptan básicamente conceptualizaciones idiosincráticas que encajan con el propósito de sus estudios pero que son difíciles de conciliarse entre ellas.…”

Section: En Busca De Modelos De Negociounclassified

“…Las principales áreas de interés son 1) la aplicación de la teoría de los modelos de negocio desarrollada por los estudios de gestión con el fin de entender y conceptualizar los modelos de negocio de la prensa digital (Herbert y Thurman, 2007;Graybeal y Hayes, 2012) y 2) la configuración y conceptualización de los modelos de negocio desarrollados por la prensa online (Picard, 2000;Chyi, 2005;Chyi, 2012;Goyanes, 2012).…”

Section: En Busca De Modelos De Negociounclassified

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Value Drivers of the Digital Press with Pay per Content Strategies: A Case Analysis of the Financial Times, The Times and The World in Orbyt

Goyanes¹

2013

Pacla

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Section: En Busca De Modelos De Negociounclassified

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Value Drivers of the Digital Press with Pay per Content Strategies: A Case Analysis of the Financial Times, The Times and The World in Orbyt

Goyanes¹

2013

Pacla

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“…Due to digitalisation and changed media consumption (e.g., ad-blockers), the expectations of advertisers towards new advertising approaches has also changed (Åkesson, 2009;Amit & Zott, 2001;Chyi, 2012;Kanuri, Thorson, & Mantrala, 2014). Features such as locationbased advertising are on the rise and advertisers have started adapting their ads to the digital users' behaviour (Xu, Oh, & Teo, 2009).…”

Section: Expectations Of Advertisers' In a Digital Worldmentioning

confidence: 99%

“…With a massive decline in the circulation of newspapers and magazines over the past years, publishers have not only lost readers, they have also lost many advertisers as customers (Chyi, 2012;Ihlström & Kalling, 2007;Tennant, 2014). Due to increasing competition in the online sector, former print advertisers can now reach their target groups more easily and cheaply via new forms of online advertising such as digital platforms, news aggregators, social media, or marketplaces .…”

Section: Introductionmentioning

confidence: 99%

Reinvention of Publishers’ Revenue Model—Expectations of Advertisers towards Publishers’ Products

Dennstedt

Koller

2017

MaC

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Publishers have to reconsider their revenue model. Facing a massive decline in the circulation of newspapers and magazines over the past years, publishers have lost not only readers but also many advertisers. Thus, publishers are faced with both changed customer expectations as well as difficulty in generating profit. Users are increasingly less willing to pay for digital products and their expectations of digital content have changed: They would like to contribute their own content as well as to comment or share with others. Furthermore, advertisers can choose from a greater variety of options for placing adverts, particularly on social media and other online platforms. Therefore, many publishers struggle with the questions: How to earn money? What is the revenue model of the new business model? In order to determine the implications for publishers' revenue models, we assume that advertising companies are going to play a prominent role in the new business model. Hence, this paper focuses on publishers' services for advertising companies and therefore the expectations of advertisers towards publishers' services. In particular, this preliminary qualitative study explores advertisers' marketing interests in communities of readers who simultaneously contribute to discussions. Therefore, (1) a pre-study was conducted followed by (2) qualitative interviews with managers from advertising companies in Germany. Our initial findings confirm that advertisers could play an important role in the revenue model of publishers if they meet the expectations of advertisers who expressed their interest in both, using communities for customer research as well as interacting with users directly. The results also identify other possible services that publishers could offer advertisers in conjunction with addressing communities of contributing readers.

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The end of ownership?: An investigation of users' preferences and perceptions of ownership configurations

Zhu

Cho

2018

Proc. Assoc. Info. Sci. Tech.

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The notion of ownership of digital media content is complicated and fragmented, because of the interplay of intellectual property law, personal property rights, and contractual arrangements. Drawing from the existing literature on theoretical analysis of ownership, we present a framework with multiple ownership configurations of digital content. Using the online survey method, we investigated US users' perceptions of ownership of digital content, users' perceptions of the importance of various digital rights, and their preferences for different ways of obtaining media content. The results of this study show that downloadability and the continuity of rights together determine users' sense of ownership, and digital rights management (DRM) restrictions play a minor role in users' perceptions of ownership. Ownership, especially owning something physically, is still important to users with regard to books. With music, ownership is also important, but access, especially through the subscription model, is gaining in importance. Movie content shows a different pattern where users generally favor the access model over ownership. The study also found that users' perceived importance of digital rights varies with their preferences for obtaining different types of content.

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Paying for What? How Much? And Why (Not)? Predictors of Paying Intent for Multiplatform Newspapers

Cited by 89 publications

References 28 publications

Value Drivers of the Digital Press with Pay per Content Strategies: A Case Analysis of the Financial Times, The Times and The World in Orbyt

Value Drivers of the Digital Press with Pay per Content Strategies: A Case Analysis of the Financial Times, The Times and The World in Orbyt

Reinvention of Publishers’ Revenue Model—Expectations of Advertisers towards Publishers’ Products

The end of ownership?: An investigation of users' preferences and perceptions of ownership configurations

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