Patient Perception and Choice Factors Related to International Hospitals: A Study in Ho Chi Minh City, Vietnam

Bucatariu, Lena; George, Babu

doi:10.4172/2157-7420.1000277

Cited by 9 publications

(7 citation statements)

References 29 publications

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“…However, researchers have stated that price is not a primary determinant when choosing private hospitals. 5 Instead, inpatients in emerging markets rely on convenience, turnaround time, specialties, reputation, and word-of -mouth in their decision-making process of private healthcare services. A previous study has also shown that the clinic's delivery methods, such as customer-oriented care and amenities, might be more important than perceptions of physician's technical skills and treatment methods.…”

Section: Introductionmentioning

confidence: 99%

Impact of Service Quality on In-Patients’ Satisfaction, Perceived Value, and Customer Loyalty: A Mixed-Methods Study from a Developing Country

Nguyen¹,

Tran²,

Nguyen³

2021

PPA

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Section: Introductionmentioning

confidence: 99%

Impact of Service Quality on In-Patients’ Satisfaction, Perceived Value, and Customer Loyalty: A Mixed-Methods Study from a Developing Country

Nguyen¹,

Tran²,

Nguyen³

2021

PPA

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“…In developing countries, a different ranking of factors was reported by patients. For example, a study in Vietnam (2017) declared that factors such as comfort, specialties, reputation, and word of mouth were the factors effecting hospital choice [14].…”

Section: Introductionmentioning

confidence: 99%

How marketing mix (7Ps) affect the patients’ selection of a hospital: experience of a low-income country

Ravangard

Khodadad

Bastani

2020

J. Egypt. Public. Health. Assoc.

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Background Applying marketing mix in the hospitals is necessary for their success. It is also important to optimize the price, developing services, increasing health literacy, and improving financial resources. Experts and patients may have different views about the factors that influence the decision for choosing a hospital. This study was conducted to identify the factors in the marketing mix which influence patients’ selection of hospitals in Shiraz, Iran. Methods A cross-sectional study involving patients assigned to six hospitals; three selected private and three corporate public hospitals in Shiraz in southern Iran in 2018 composed the study sample. From the inpatients and outpatients referring to these hospitals, 300 patients were included using a stratified sampling method proportional to size. Their views on the status of the selected hospitals regarding the 7Ps model of the hospital marketing mix (product, people, price, place, promotion, process, and physical environment) were assessed using a 5-point Likert scale. Data were collected by administering a validated researcher-developed questionnaire (CVI = 2.65, α = 0.929). Results Among 44 components of marketing mix according to 7Ps model, “specialty of health service providers” had the best status (mean (SD) 4.15 ± 0.82) from the patients’ viewpoints. Among the 7Ps, “physical environment” and “people” had better status respectively. In contrast, the studied hospitals had the poorest status in “promotion.” Significant relationship was revealed between the private and corporate public hospitals in terms of price, promotion, and process (P < 0.05). Pearson’s correlation revealed a direct relationship between all the components of marketing mix in the hospitals (P < 0.001). Conclusion The studied hospitals have an appropriate status in physical environment and people mix but poor status in promotion mix. It is therefore necessary for these hospitals to pay more attention to the “promotion mix” irrespective of the related costs. Moreover, as “process mix” had a high significant correlation with the other marketing mix, managers can improve their marketing services through correcting their current processes.

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“…Many studies have been conducted internationally to understand patient perceptions on healthcare quality, patient satisfaction with health services, how healthcare quality can be assessed and the choice factors of healthcare services. [5,11,12,13] Research identified many factors that can affect patient satisfaction: reliability, responsiveness, assurance, tangible factors such as physical infrastructure, communication, empathy, orderly management of healthcare services, cost and availability/access are some of the main facets.…”

Section: Discussionmentioning

confidence: 99%

“…International studies reveal when patients decide to obtain private healthcare services, price is not a primary concern, [13] but patients do expect a higher level of service from private sector healthcare, and this phenomenon may hold true in Sri Lanka as well. However, in the more affluent western world [15] and [16] suggest that healthcare consumers have become much more sensitive to costs, despite health insurance coverage.…”

Section: Doctor's Feementioning

confidence: 99%

Investigating Perceptions of Patients on Healthcare Pricing Within The Private Healthcare Sector In Sri Lanka

Narangoda

Kruger

Tennant

2021

APJHM

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Demand for private sector healthcare services in Sri Lanka is on the rise. This is very evident from the increase in the number of registered private healthcare institutions from 1990 to 2017. [1,2] With the increasing utilization of private sector healthcare services, various qualitative factors, and service-related issues associated with the healthcare delivery system have become common debates. A major concern, patients have expressed, is about the fees charged by doctors and hospitals. Principle aim of this study was to investigate the perceptions of patients on healthcare pricing within the private healthcare sector in Sri Lanka. The target population of the study was defined as Sri Lankans who have been inpatients in private hospitals within the past year. The focus districts were Colombo, Kandy, and Galle. These 3 districts represented nearly 60% of the total private sector bed capacity. From each district, three main private hospitals were selected. Over 700 patients were invited to participate, 246 surveys were completed, and 215 were retained as 31 had excessive missing and/or unclear data. In all 3 districts the majority of patients were either dissatisfied with or remained neutral (69%) on the hospital fees,(66%) on doctor’s fees,(74%) on the overall price they ended up paying,(76%) on whether they think the healthcare services they received are value for money. This study did not investigate the reasons or the factors that may affect the satisfaction or dissatisfaction of patients towards the fees they paid Multiple factors can affect patient’s perception on the fees they paid. With negative perception on the above it can be concluded that there is sufficient evidence to challenge private sector healthcare satisfaction level vs price/fees equilibrium in Sri Lanka.

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Patient Perception and Choice Factors Related to International Hospitals: A Study in Ho Chi Minh City, Vietnam

Cited by 9 publications

References 29 publications

Impact of Service Quality on In-Patients’ Satisfaction, Perceived Value, and Customer Loyalty: A Mixed-Methods Study from a Developing Country

Impact of Service Quality on In-Patients’ Satisfaction, Perceived Value, and Customer Loyalty: A Mixed-Methods Study from a Developing Country

How marketing mix (7Ps) affect the patients’ selection of a hospital: experience of a low-income country

Investigating Perceptions of Patients on Healthcare Pricing Within The Private Healthcare Sector In Sri Lanka

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