Passenger Repurchase Behaviours in the Green Cruise Line Context: Exploring the Role of Quality, Image, and Physical Environment

Abstract

Little is known about cruise passengers’ post-purchase behaviours and what makes them repurchase eco-friendly cruise trips. This research is an empirical attempt to explore the role of cruise line quality, image, physical environment excellence, satisfaction, and awareness of consequences in determining passenger repurchase intentions in the green cruise line sector. A quantitative method that comprised a structural equation model and an invariance test was used. Our findings revealed that quality, image, and physical environment excellence acted as significant drivers of satisfaction and intention, and cruise line quality had the greatest influence on intention. In addition, satisfaction, which was the most proximal determinant of intention, had a mediating effect. The physical environment excellence and intention relationship was moderated by awareness of consequences. The proposed conceptual framework in general had a sufficient level of prediction power for passenger repurchase intention. Findings of this study can be efficiently used for passenger retention among green cruise line practitioners.

Verification of the Role of the Experiential Value of Luxury Cruises in Terms of Price Premium

“…Therefore, luxury cruise practitioners should provide special services (e.g., exclusive service personnel, birthday/anniversary celebrations, mileage programs, food based on customer preferences), and convenient services (e.g., a convenient reservation system). In addition, as cruise trip users are becoming progressively more interested in environment-friendly policies and environmental pollution, cruise trip business operators need to adopt environment-friendly management styles as well as environmentally responsible management to make a positive contribution to environmental protection [63].…”

The Green Image in the Spanish Hotel Sector: Analysis of Its Consequences from a Relational Perspective

“…Other works, such as Wang et al [2] and Mercade et al [13], only used green word of mouth communication instead of green loyalty. The choice of trust, satisfaction and loyalty, as a consequence of the green image, is because, in a review of the available literature, it has been shown that these are dimensions which the best explain customers attitudes and behavior, and also they correspond with the main objective of this research [8,37]. This type of study is especially relevant for the Spanish hotel industry when there are used different communication tools to "sell" a green image by influencing its customers and increase the level of trust, satisfaction and loyalty.…”

“…And in the context of the hotel sector, Wang et al [2] argue that there is a positive relationship between the green brand image and the ecological intentions of behavior in terms of word of mouth communication, plan to visit it again and the willingness to pay a higher price for frequenting these types of establishments. Han et al [37] have demonstrated in their research that there is a significant relationship between the green image of a cruise ship and the consumers' attitude toward them. However, the authors also indicated that this relationship influences less consumer behavior.…”

The Roles of Perceived Innovativeness in Creating Visitors’ Citizenship Behaviors at an International Game Exhibition

“…In this regard, Brady and Cronin [40] extended Rust and Oliver's [38] model and proposed three dimensions of service quality-the quality of personal interactions, the quality of the physical environment, and outcome quality-to categorize each independent service outcome in the service delivery process [37,40]. High service quality motivates consumers to visit a particular venue, to have certain values, or to purchase products and services, and is closely related to customer satisfaction, repurchase intentions, and overall profitability [7,[41][42][43][44][45][46].…”