Participatory Approaches to Communication for Development

Huesca, Robert

doi:10.4135/9781452229737.n14

Cited by 34 publications

(23 citation statements)

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“…Stewart and Zediker (2000) restate Freire's position that action without dialogic participatory action research is “mere activism” or sloganeering, which actually prevents social change. Likewise, Singh (2008) discounted Huesca's (2003) call for development through social movements: “Huesca's call regarding social movements is misplaced; without genuine participation in grassroots development work, joining social movements, while a good expression of solidarity with the oppressed, can devolve into empty sloganeering” (p. 718). He then suggested that telenovelas create the opportunity for such dialogue: “Freire understands dialogues as conversations fostered in a spirit of inquiry that allow the participants to not only comprehend and delineate their world but also to transform it.…”

Section: Dialogue As Collaborationmentioning

confidence: 99%

Dialogue, Activism, and Democratic Social Change

Ganesh

Zoller

2012

Communication Theory

129

112

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This article provides a systematic description of various positions on dialogue and their implications for understanding activism and social change. It describes three orientations toward dialogue-collaboration, co-optation, and agonism-which are differentiated by assumptions regarding the pervasiveness of dialogue, the role of difference, and conceptions of power. We argue for a multivocal, agonistic perspective on dialogue that centers issues of power and conflict in activism. Such a perspective illuminates a broad range of activist tactics for social change instead of privileging consensus-oriented methods. These approaches are illustrated with two ethnographic case studies that highlight the importance of lay theories of activism and dialogue.Political upheaval and conflict across the world in 2011 from New York and Wisconsin to Syria and Egypt, underscored the tremendous global need for democratic social change in the wake of a slew of crises arising from political repression, corporate corruption, and rapid environmental degradation. The proliferation of research centers on civic discourse, democracy, participation, and voice in a range of universities such as Arizona, Kansas State, Southern California, Stanford, Texas, and Washington, among others demonstrates that communication scholarship has much pragmatic value in offering visions of how such change can take place and how democracy across the world can be deepened and woven into everyday communication practices. Indeed, theoretical concerns with democratic change have arguably been at the heart of much communication inquiry in the past century, and scholars have crafted a diverse range of perspectives on communication processes and mechanisms through which individuals, communities, and organizations procure and enact democratic change.Throughout, however, we find that scholars have relied on dialogue and activism as significant tropes to understand specific communication processes involved in such change. There are many ways in which communication scholars have positioned these two concepts with and against each other, so our purpose in this article is to clarify 66 Communication Theory 22 (2012) 66-91

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Section: Dialogue As Collaborationmentioning

confidence: 99%

Dialogue, Activism, and Democratic Social Change

Ganesh

Zoller

2012

Communication Theory

129

112

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“…In our view, the spirit and mission of critical development communication discourses should be adopted by those CSOs committed to advancing democratization and rightsoriented social change (e.g., Huesca 2003;Melkote 2003;Mercer 2002;Moore 1995;Quebral 2001;Wilkins & Mody 2001). However, such an orientation is not nearly inclusive of the entire spectrum of CSO interests and activities.…”

Section: Problematizing Current Conceptualizationsmentioning

confidence: 99%

“…A recently added Facebook page does allow some public response, as do email exchanges, largely with the CEO, related to activity information. In contrast, the second and third examples are representative of development communication's Participatory Model (see also Huesca 2003) in which communication systems, media platforms and various communicators facilitate information sharing and interactivity between multiple organizational and civic participants, in general and in communication and media efforts, in particular. The joint school-parent website initiative seeks to involve all parties to the conflict via a shared media platform in order to encourage communication between all of the parties, to make available information and opinions from multiple sources and to lead a process of conflict transformation in the civic arena that involves government [school] and commercial [biometric company] bodies.…”

Section: Dynamics Of Cso Communication -Media Endeavorsmentioning

confidence: 99%

The Civil Society Organization Media Manager as Critical Communicator

Lemish¹,

Caringer²

2012

Nordicom Review

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Substantial improvement in civil society organizations' [CSOs] management of communication and media endeavors requires a shift from business and marketing models to a development communication perspective. Acting beyond the platform driven model of the current conception of the media manager, the critical communicator will be guided by a rights-oriented, civil society-driven social change vision; critique of the corporatization and marketization of CSOs; lateral, holistic management strategies in facilitating the efforts of the communication -media team; use of multiple media including new media technologies, in particular Web 1.0, 2.0 and 3.0, in order to advance audience-user participation in knowledge production and dissemination [participatory informatics]; and media campaigns that seek to maximize the CSO's contributions to the advancement of justice, equality, democratization and civic engagement in governance and public policy debates.

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“…Devcomm's participatory communication paradigm centred on the role of meaning‐making within social contexts (Huesca, , pp. 499–503).…”

Section: Participation and Engagementmentioning

confidence: 99%

“…188–191). An acknowledgement of pluralism and diversity suggested that grassroots participation in social change should develop from the bottom‐up, without any normative theory of process or application, and acknowledging specific circumstances of oppression and liberation (Freire, ; Gumuci‐Dagron, ; Huesca, , pp. 511–512; Servaes, Jacobson, & White, ).…”

Section: Participation and Engagementmentioning

confidence: 99%

Media Influence, Ontological Transformation, and Social Change: Conceptual Overlaps BetweenDevelopment CommunicationandPublic Diplomacy

Pamment

2015

Commun Theor

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Development Communication and Public Diplomacy are twin products of U.S. political science and Cold War foreign policy. As contemporary diplomatic and development policies continue to converge, new ways of interpreting the relationship between the fields are necessary. This article analyses the 2 fields' emergence out of modernization policy and their reliance on a common conception of process: namely, that information propagated through media channels alters how foreign citizens know the world around them, and that this transformation can lead to positive social change. More recent paradigmatic shifts toward participatory communication models demonstrate that both fields have moved toward inclusive conceptualizations of influence and social change, but key differences suggest that they still have much to learn from each other.

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Participatory Approaches to Communication for Development

Cited by 34 publications

References 0 publications

Dialogue, Activism, and Democratic Social Change

Dialogue, Activism, and Democratic Social Change

The Civil Society Organization Media Manager as Critical Communicator

Media Influence, Ontological Transformation, and Social Change: Conceptual Overlaps BetweenDevelopment CommunicationandPublic Diplomacy

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