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Engaged musicking creates enjoyable, meaningful aesthetic experiences and strengthens citizen engagement in public policy. This case study of March 2015 Converging Paths concert in Toronto, organized by the Israeli-Iranian Musical Initiative, demonstrates how acting through this worldview included political communication as a key sphere of action. Applying Mannheim's Documentary Approach, three interpretations are presented: The Objective Interpretation details what occurred. Subjective Interpretation presents analyses of organizer-composer-musicians' explanations for why and how they constructed and communicated their alternative political narrative. Documentary Interpretation explains how organizers' initiatives, including political communication, are consonant with efforts by critical communicators, conflict transformation through social change, audiotopias.

Substantial improvement in civil society organizations' [CSOs] management of communication and media endeavors requires a shift from business and marketing models to a development communication perspective. Acting beyond the platform driven model of the current conception of the media manager, the critical communicator will be guided by a rights-oriented, civil society-driven social change vision; critique of the corporatization and marketization of CSOs; lateral, holistic management strategies in facilitating the efforts of the communication -media team; use of multiple media including new media technologies, in particular Web 1.0, 2.0 and 3.0, in order to advance audience-user participation in knowledge production and dissemination [participatory informatics]; and media campaigns that seek to maximize the CSO's contributions to the advancement of justice, equality, democratization and civic engagement in governance and public policy debates.

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