Partially Green, Wholly Deceptive? How Consumers Respond to (In)Consistently Sustainable Packaged Products in the Presence of Sustainability Claims

Steenis, Nigel D.; Herpen, Erica van; Lans, I.A. van der; Trijp, J.C.M. van

doi:10.1080/00913367.2022.2047841

Cited by 9 publications

(2 citation statements)

References 47 publications

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“…Indeed, there is not a unique definition of sustainable packaging within the corporative sector and every company defines it in its own way (Boz, Korhonen and Sand 2020). From the point of view of consumers, this type of analysis is practically impossible to carry out (Steenis et al 2022), also considering that they do not normally have much time for this kind of evaluation at the point of sale, where they are exposed to more than 1000 different products per minute (Spence 2016). Therefore, buyers look for other elements that are more evident and easier for them to perceive as sustainable when making their assessment (Hellstrom and Olsson 2017;Steenis et al 2017).…”

Section: Introductionmentioning

confidence: 99%

“…Nevertheless, the transmission of the concept by current packages/products is not always effective at all (Boz, Korhonen and Sand 2020;Granato, Fischer and van Trijp 2022). Very often there is no connection between the elements that make up the packaging, such as, for example, the visual features and the message the slogan wants to transmit (Magnier and Schoormans 2015;Seo and Scammon 2017), or the advertising claims made and the actual environmental performance of the product (Steenis et al 2022). This lack of connection within the packaging elements can lead consumers to confusion and generate distrust toward certain goods (Boz, Korhonen and Sand 2020;Ketelsen, Janssen and Hamm 2020).…”

Section: Introductionmentioning

confidence: 99%

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Communicating Sustainability through Packaging Graphic Design: Associated Sociodemographic Factors

Ampuero Canellas,

González Del Río,

Tarazona Belenguer

2023

Design Principles and Practices: An International Journal—Annua

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Although being increasingly valued and demanded by consumers, sustainability qualities regarding both product and packaging are not always transmitted effectively. In many packages we find contradictory messages because the texts, graphics and materials do not communicate the same about sustainability. To improve the communication of sustainability through the graphic elements of the packaging, this research seeks to determine which visual variables (color, fonts and images) better convey the concept of sustainability to consumers and if socialdemographic factors (age and level of education) influence consumers' perception. The research is two-phased: first, semi-structured interviews with expert packaging graphic designers; and second, a survey of 544 consumers. The results state that color is the element that communicates better sustainability in packaging and that the graphic design that transmits a sustainable look is the one that bets on strategies that entail saving on resources: fewer inks and images, or backgrounds without dyeing. In turn, age and educational level influence the communication capacity that graphic design has to transmit a product's sustainability. The research conclusions constitute a guide to improving the communication of the concept of sustainability, achieving that the visual elements will connect with the structural and verbal elements of the packaging.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Communicating Sustainability through Packaging Graphic Design: Associated Sociodemographic Factors

Ampuero Canellas,

González Del Río,

Tarazona Belenguer

2023

Design Principles and Practices: An International Journal—Annua

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Fifty years of deceptive marketing research: A systematic review and future research agenda

Welch,

Galvan

2024

Psychology and Marketing

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Deceptive marketing practices have continued to emerge as a persistent and difficult challenge that affects marketing exchanges and government agents alike. While thorough reviews have previously emerged to explore each of the multifaceted areas of deceptive marketing practices, the current review seeks a more holistic perspective. Utilizing an exhaustive systematic review of peer‐reviewed journal articles (n = 92), the goal of the current work is threefold: (1) review and integrate existing research, (2) identify common themes to develop a comprehensive framework for deception, and (3) map future avenues for research. To accomplish this, the literature was reviewed to identify specific eras pivotal to the 50‐year evolution of deceptive marketing, which revealed several notable observations: a continuously evolving definition, an insufficient depth of theoretical underpinnings, and a vast breadth of construct diversity. After providing a clear definition for deceptive marketing, a new framework is proposed to view the deception literature based on a thematic approach (advertising, ethics & public policy, deceptive marketing tactics, covert marketing communication) encompassed by exogenous factors (posttruth phenomena, impact proximity, social consensus, and exchange type). Future research accompanies the new robust framework in the hopes that the current research will guide future researchers in expanding the domain of deceptive marketing research cohesively.

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Imagining post-marketing: Neo-animist resource circulation and value cocreation

Arnould,

Helkkula

2024

Journal of Business Research

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Partially Green, Wholly Deceptive? How Consumers Respond to (In)Consistently Sustainable Packaged Products in the Presence of Sustainability Claims

Cited by 9 publications

References 47 publications

Communicating Sustainability through Packaging Graphic Design: Associated Sociodemographic Factors

Communicating Sustainability through Packaging Graphic Design: Associated Sociodemographic Factors

Fifty years of deceptive marketing research: A systematic review and future research agenda

Imagining post-marketing: Neo-animist resource circulation and value cocreation

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