Fifty years of deceptive marketing research: A systematic review and future research agenda
Emma G. Welch,
John M. Galvan
Abstract:Deceptive marketing practices have continued to emerge as a persistent and difficult challenge that affects marketing exchanges and government agents alike. While thorough reviews have previously emerged to explore each of the multifaceted areas of deceptive marketing practices, the current review seeks a more holistic perspective. Utilizing an exhaustive systematic review of peer‐reviewed journal articles (n = 92), the goal of the current work is threefold: (1) review and integrate existing research, (2) iden… Show more
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