2015
DOI: 10.1515/jafio-2014-0013
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Partial Adherence to Voluntary Quality Standards for Experience Goods

Abstract: Since many types of food are experience goods and have a collective reputation, the food industry has various minimum quality standards. However, in the food industry, sometimes not all firms adhere to the standard, and consumers do not always distinguish between compliant and non-compliant firms. This paper finds that when there is only partial compliance, having a food quality standard or increasing compliance for the standard does not always increase profits for the firms adhering to the standard, even thou… Show more

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Cited by 4 publications
(3 citation statements)
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References 15 publications
(12 reference statements)
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“…This illustrates another cost of a quality standard; it can also be susceptible to fraud or partial compliance. Winfree (2016) gives a theoretical model showing that if not all production is under the ambit of regulation, or there is a certain amount of fraud, then a regional standard can be counterproductive for the firms implementing the standard. In other words, a regional standard must have a certain level of compliance and authenticity to be profitable for the region.…”
Section: Regional Reputationsmentioning
confidence: 99%
“…This illustrates another cost of a quality standard; it can also be susceptible to fraud or partial compliance. Winfree (2016) gives a theoretical model showing that if not all production is under the ambit of regulation, or there is a certain amount of fraud, then a regional standard can be counterproductive for the firms implementing the standard. In other words, a regional standard must have a certain level of compliance and authenticity to be profitable for the region.…”
Section: Regional Reputationsmentioning
confidence: 99%
“…However, in the absence of reliable third-party certification, a consumer's willingness to pay a premium depends on their risk assessment of the entire industry. Think of this as related to industry reputation [40]. If a consumer feels that they face a high risk of unsafe foods, then, regardless of the individual product characteristic (e.g., whether or not the firm invested in traceability), they will not be willing to pay any premium.…”
Section: The Modelmentioning
confidence: 99%
“…The prevailing price will have a premium or not depending on ω relative to Ω. Note that this differs from other analyses in the literature, such as [40] or [39], in that they assume that firms can adopt different levels of quality. In this model, firms adopt the best available traceability technology or they do not.…”
mentioning
confidence: 93%