“…Given that the specific theme of this special issue of the journal is parental involvement and the subtheme is parents as customers of learning and educational processes, the focus on parents' roles in shadow education is a natural fit. Specifically, this article explores the theoretical perspectives of parents in academic literature and aims to review key concepts and theories, such as parentocracy (DeWiele & Edgerton, 2016;Tan, 2017;Yung & Zeng, 2022), concerted cultivation (Lareau, 2011;Matsuoka, 2019), intensive parenting or tiger parenting (Ball, 2003;Ishizuka, 2019;Kobakhidze et al, 2023;Vincent & Maxwell, 2016), and parental decision making (Entrich, 2015;Jokić, 2013;Liu & Bray, 2020;Luplow & Schneider, 2014). The article critically evaluates the use of these concepts, explores their usefulness in explaining parents' involvement in buying shadow education, and offers an overview of the commonalities and differences in the concepts.…”