“…We argue that this multidimensional structure of commitment to parasocial relationships as a unified phenomenon, might help us to better understand how and why social media figures influence our feelings, thoughts, behaviors, and decisions. We find this important since parasocial relationships and social media have both positive [ 27 , 28 ] and negative effects on mental health [ 29 , 30 , 31 , 32 ], physical health [ 33 , 34 , 35 ], and cultural norms [ 2 ]. For instance, social interactions generally accompany commitment to social norms [ 2 , 36 ], therefore, targeting the four dimensions of commitment to parasocial relationships by the acculturalization and enhancement of internal values through social media might help to address the low levels of self-esteem accompanied by such relationships and interactions.…”