Paradoxes and strategies of social media consumption among adolescents

Barcelos, Renato Hübner; Rossi, Carlos Alberto Vargas

doi:10.1108/yc-10-2013-00408

Cited by 12 publications

(3 citation statements)

References 55 publications

(78 reference statements)

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“…The in-depth interview was designed starting from the general and moving to the particular. To interpret the data, the first step was reading all the answers to identify the main aspects highlighted by respondents, according to the principle "what is going on in the field" (Barcelos and Rossi 2014;Denzin and Lincoln 2018). The next step was grouping thematically the information obtained from respondents.…”

Section: The Research Designmentioning

confidence: 99%

A Qualitative Approach to the Sustainable Orientation of Generation Z in Retail: The Case of Romania

Dabija

Bejan

Pușcaș

2020

JRFM

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In order to highlight the extent to which young consumers, or members of Generation Z, are familiar with the sustainability principles implemented by retailers operating in emerging markets, the authors conducted a qualitative empirical research study with the help of a semi-structured in-depth interview guide. Respondents were asked to express their perception of the extent to which their favorite retailers adopted and implemented the social, economic, and environmental dimensions of sustainability. The results show that respondents viewed retailers’ sustainability orientation favorably, specifying concrete measures implemented by their preferred retailers. They seemed to favor those retail networks making a useful and proactive contribution to resource preservation and environmental protection, whilst taking care of employees’ welfare and being involved in their local communities. From a theoretical perspective, the paper makes a clear contribution to enhancing the generational theory-based studies on emerging markets, where market conditions and polyvalent consumer behavior are highly dynamic, and where sustainability principles play a major role in drawing and maintaining their customers. From a management perspective, the paper provides retailers with an overview on the measures, tactics, and actions that allow them to properly target consumers and develop a proper customer approach strategy.

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Section: The Research Designmentioning

confidence: 99%

A Qualitative Approach to the Sustainable Orientation of Generation Z in Retail: The Case of Romania

Dabija

Bejan

Pușcaș

2020

JRFM

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“…For instance, “like” buttons can be clicked back and forth on Instagram, and Snapchat provides its users with a streak score that reflects the number of consecutive days when two users have sent messages to each other (Griffiths, 2018). To understand social media platforms’ role from the adolescents’ perspective, the online sphere has to be seen as a central social context for adolescents, where they, for instance, construct their identities (Hübner Barcelos and Vargas Rossi, 2014; Sihvonen, 2015), cultivate their social relationships (Décieux et al , 2019; Hübner Barcelos and Vargas Rossi, 2014; Thulin, 2018), take political action (Allaste and Saari, 2020) and learn about the events happening around the world (Bergström and Jervelycke Belfrage, 2018). In some studies, the high (or even extensive) usage of social media has also been connected with the so-called “fear of missing out”, which refers to the desire to keep up with all the things happening within one’s social sphere (Handa and Ahuja, 2020; Sultan, 2021).…”

Section: Adolescents and Unhealthy Food Marketing In Social Mediamentioning

confidence: 99%

“Tag a person who loves candy” – sociocultural approach to unhealthy food marketing to adolescents in social media

Sutinen,

Luukkonen,

Närvänen

2023

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Purpose This study aims to examine adolescents’ social media environment connected to unhealthy food marketing. As social media have become a ubiquitous part of young people’s everyday lives, marketers have also shifted their focus to these channels. Literature on this phenomenon is still scarce and often takes a quite narrow view of the role of marketing in social media. Furthermore, the experiences of the adolescents are seldom considered. Design/methodology/approach Using a sociocultural approach and netnographic methodology, this study presents findings from a research project conducted in Finland. The data consist of both social media material and focus group interviews with adolescents. Findings The findings elaborate on unhealthy food marketing to adolescents in social media from two perspectives: sociocultural representations of unhealthy foods in social media marketing and social media influencers connecting with adolescents. Originality/value The study broadens and deepens the current understanding of unhealthy food marketing to adolescents taking place in social media. The study introduces a novel perspective to the topic by looking at it as a sociocultural phenomenon.

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“…Various age groups have different experience levels with consumer reviews, online shopping and exposure to deceptive circumstances. The millennial generation is a distinct age group, including confident and better-educated members, with frequent and extended social contact with peer groups and digital interactions (Doster, 2013; Hübner Barcelos and Vargas Rossi, 2014). Less than half of baby boomers (48%) and retirees (45%) read online reviews before making a purchase, whereas 76% of millennials and 63% of gen X members do (Vantiv, 2018).…”

Section: Conceptual Framework: Deception In Consumer Reviewsmentioning

confidence: 99%

Innocent until proven guilty: suspicion of deception in online reviews

Petrescu

Kitchen²,

Dobre

et al. 2022

EJM

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Purpose This study aims to formulate a new framework for identifying deception in consumer reviews through the lens of interpersonal deception theory (IDT) and the persuasion knowledge model (PKM). It evaluates variables contributing to consumer intentions to purchase after reading deceptive reviews and proposes deception identification cues to be incorporated into the interpersonal communication theoretical framework. Design/methodology/approach The first study is qualitative and quantitative, based on sentiment and lexical analysis of 1,000 consumer reviews. The second study uses the US national consumer survey with a partial least squares partial least squares-structural equation modeling and a process-based mediation–moderation analysis. Findings This study shows deceptive characteristics that cannot be dissimulated by reviewing consumers that represent review legitimacy based on review valence, authenticity, formalism and analytical writing. The results also support the central role of consumer suspicion of an ulterior motive, with a direct and mediation effect regarding consumer emotions and intentions, including brand trust and purchase intentions. Research limitations/implications This paper presents a new framework for identifying deception in consumer reviews based on IDT and PKM, adding new theoretical elements that help adapt these theories to written digital communication specificities. This study clarifies the role of suspicion in a deceptive communication context and shows the variables contributing to consumers’ purchase intention after reading deceptive reviews. The results also emphasize the benefits of lexical analysis in identifying deceptive characteristics of reviews. Practical implications Companies can consider the vulnerability of certain generations based on lower levels of suspicions and different linguistic cues to detect deception in reviews. Long-term, marketers can also implement deception identification practices as potential new business models and opportunities. Social implications Policymakers and regulators need to consider critical deception cues and the differences in suspicion levels among segments of consumers in the formulation of preventative and deception management measures. Originality/value This study contributes to the literature by formulating a new framework for identifying deception in consumer reviews, adapted to the characteristics of written digital communication. This study emphasizes deception cues in electronic word-of-mouth and provides additional opportunities for theorizing deception in electronic communication.

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Paradoxes and strategies of social media consumption among adolescents

Cited by 12 publications

References 55 publications

A Qualitative Approach to the Sustainable Orientation of Generation Z in Retail: The Case of Romania

A Qualitative Approach to the Sustainable Orientation of Generation Z in Retail: The Case of Romania

“Tag a person who loves candy” – sociocultural approach to unhealthy food marketing to adolescents in social media

Innocent until proven guilty: suspicion of deception in online reviews

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