Paradox of choice and consumer nonpurchase behavior

Kinjo, Keita; Ebina, Takeshi

doi:10.1007/s00146-014-0546-7

Cited by 20 publications

(9 citation statements)

References 13 publications

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“…Participants indicated finding the “right” shoe is complicated by the overwhelming selection in stores. This is a paradox supported by literature in consumer behavioral research (Schwartz, 2004 ; Kinjo and Ebina, 2014 ), where a purchase can be bypassed due to a high quantity of choices (Kinjo and Ebina, 2014 ). To evade this paradox, it is suggested that company sale strategies determine an optimal number of products and variety (Iyengar and Lepper, 2000 ; Kinjo and Ebina, 2014 ).…”

Section: Discussionmentioning

confidence: 99%

“…This is a paradox supported by literature in consumer behavioral research (Schwartz, 2004 ; Kinjo and Ebina, 2014 ), where a purchase can be bypassed due to a high quantity of choices (Kinjo and Ebina, 2014 ). To evade this paradox, it is suggested that company sale strategies determine an optimal number of products and variety (Iyengar and Lepper, 2000 ; Kinjo and Ebina, 2014 ). This involves considering the role of non-purchase behaviors and the consequences associated with the consumers decision-making process (Kinjo and Ebina, 2014 ).…”

Section: Discussionmentioning

confidence: 99%

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Factors Influencing Runner's Choices of Footwear

Ramsey

Lamb

Ribeiro

2022

Front. Sports Act. Living

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Until the mid-2000s, qualitative research has been virtually absent from running injury research. A handful of studies have been recently published regarding the attitudes and perceptions of runners and coaches toward injury development. Footwear is frequently perceived as a risk factor for running related injuries, but empeirical evidence fails to support such beliefs. The reasons why runners choose specific footwear warrants formal investigation to further understand the links between footwear and running related injuries. This study aimed to investigate the factors influencing runners choices of footwear. Interviews were conducted with 12 runners. Recordings from the interviews were transcribed verbatim and themes were developed using thematic analysis. Findings revealed 15 unique factors that influence runner's choices of footwear for running. These factors were grouped into three main themes: personal footwear characteristic preferences, other people and economic considerations. Runners largely gather information about their footwear choices from past experiences and people they trust and admire. They also emphasized the complexity of footwear choices due to availability and the constant changes preset within the footwear industry. This research adds to the growing body of knowledge to better understand the wider running injury system. Further studies are needed to establish how runners perceptions of their footwear impact injury rates and to develop effective injury prevention strategies.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Factors Influencing Runner's Choices of Footwear

Ramsey

Lamb

Ribeiro

2022

Front. Sports Act. Living

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“…These findings suggest that digital choice architectures that increase consumer choice by increasing the number of product options and customizability can promote consumer feelings of psychological ownership and attachment. However, it should be noted that, under some circumstances, customer choice has also been demonstrated to decrease perceptions of product value [75,76]. These negative effects are more likely when the consumer decision involves a high degree of cognitive complexity, such as in cases where there are many variables on which products can be compared or where many products exhibit similar qualities on a range of characteristics [77][78][79].…”

Section: Digital Choice Architectures and Product Attachmentsmentioning

confidence: 99%

Defining the Phygital Marketing Advantage

Johnson

Barlow

2021

JTAER

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Interest in the application of phygital marketing to retail commerce has increased in recent years. Implicit in this excitement is the notion that physical experiences provide unique value above and beyond what can be offered via digital means, and therefore that combining the two can galvanize sales. However, the specific sources of this marketing potential remain undertheorized and the factors determining the appropriateness of such implementations remain unclear. Based on an extensive review of relevant literatures, we begin by considering a particularly important potential source of phygital marketing’s power. Specifically, we bring together findings from consumer psychology and neuroscience to provide a mechanistic account explaining how the combination of reduced “pain of payment”, facilitated by digital purchasing technologies, and the product attachment generated by real or simulated product experiences prior to purchase holds the potential to increase sales. We then propose a more general theoretical framework grounded on a review of primary and secondary research findings from consumer psychology and consumer neuroscience to explain the potential power of phygital marketing experiences, account for their unique value, and provide a platform for future research. The paper equips both academics and practitioners with a better and more scientific understanding of the practical dimensions of phygital commerce and lays a foundation for future enquiry.

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“…Risk algılarının sanal market alışverişi yapma niyeti üzerindeki etkisi ile ilgili elde edilen bulgular psikolojik riskin negatif yönlü ve zaman riskinin pozitif yönlü etkisinin olduğunu göstermektedir. Psikolojik risk ile ilgili elde edilen bulgu, çevrimiçi alışveriş yapma niyetinde psikolojik riskin önemli bir etken olduğunu gösteren çalışmaları (Almousa, 2014;Chen, 2013;Ilmudeen, 2018;Masoud, 2013) (Chernev, 2003;Kinjo ve Ebina, 2014;Shah ve Wolford, 2007) seçim paradoksu (the paradox of choice) olarak adlandırılan bu durumdan dolayı firmalar, ürün çeşitliliği konusunda optimal sınırlarını belirleyerek psikolojik riski azaltabilirler. Risk algılarının sanal market alışverişini negatif yönlü etkilemesinin beklendiği çalışmada, zaman riskinin pozitif yönlü etkisi beklenmeyen bir durumdur.…”

Section: Genişletilmiş Teknolojiunclassified

Sanal Market Alışverişi Yapma Niyetinde Genişletilmiş Teknoloji Kabul Modeli Bileşenleri ile Risk Algılarının Etkisi

Çakir¹,

Kazançoğlu²

2020

Celal Bayar Üniversitesi Sosyal Bilimler Dergisi

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İnternet ve mobil teknolojilerin kullanımının yaygınlaşması ile e-perakende uygulamaları hızla benimsenmiştir. Fakat hızlı tüketim ürünlerinin satışa sunulduğu sanal market alışverişlerinin benimsenme ve kullanım oranları çok daha yavaş artış göstermektedir. Sanal market alışverişinin kullanım oranlarının artırılması ve gelişmekte olan pazar yapısına veri sağlanabilmesi için, bu kanalların kabulünü etkileyen faktörler ile risk algılarının incelenmesi önemlidir. Bu amaç doğrultusunda gerçekleştirilen çalışmanın kavramsal çerçevesi Genişletilmiş Teknoloji Kabul Modeli 2 (UTAUT2) 'ye dayanmaktadır. 402 kişiye anket uygulanarak gerçekleştirilen araştırmada kolaylaştırıcı unsuların, alışkanlığın, performans beklentisinin ve zaman riskinin pozitif; psikolojik riskin ise negatif yönlü etkisinin olduğu tespit edilmiştir.

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Paradox of choice and consumer nonpurchase behavior

Cited by 20 publications

References 13 publications

Factors Influencing Runner's Choices of Footwear

Factors Influencing Runner's Choices of Footwear

Defining the Phygital Marketing Advantage

Sanal Market Alışverişi Yapma Niyetinde Genişletilmiş Teknoloji Kabul Modeli Bileşenleri ile Risk Algılarının Etkisi

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