Panties Usage: Feel Comfortable or Sexy?

Abstract

This study aimed to investigate women's motivations for panties usage. By means of a survey with 348 women, comfort perception versus appearance evaluation were analyzed, through an behavioral approach. The analysis involved a clustering of primary data and crosstables among clusters. K-Means Cluster Analysis and Pearson's Chi-square Tests by Crosstables were applied. Results indicated that daring women tend to be extroverted and value psychological comfort; conservative women tend to be introverted and value psychological comfort; moderate women tend to be contextual in usage and does not prioritize any comfort dimension.