Pakistan - CPEC and Tourism Vinculum: A Corridor of Tourism Opportunities in Pakistan

Alam, Muhammad Waqar; Ahmad, Riaz; Nargiza, Moldalieva

doi:10.31703/gsr.2020(v-iii).08

Cited by 5 publications

(4 citation statements)

References 10 publications

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“…In contrast, the proportion of basic tourism consumption has declined [53]. The consumption structure upgrade of the health care tourism market directly promotes the upgrading of domestic health care tourism products, the deconstruction and reconstruction of the health care tourism industry chain, and the transformation of industrial production and management, which promote the innovative development of the health care tourism industry [54,55].…”

Section: Market Consumption Structurementioning

confidence: 99%

Driving Factors of the Health and Wellness Tourism Industry: A Sharing Economy Perspective Evidence from KPK Pakistan

et al. 2021

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In the recent years, the health and wellness tourism industry has become one of the new emerging industries in Pakistan. In terms of the sharing economy, the driving mechanism of the health and wellness tourism industry has undergone significant changes. Based on a combination of theoretical and practical research, the paper explores the dynamic system and mechanism of innovation development of health and wellness in the tourism industry in Pakistan. Firstly, it theoretically constructs the driving factors in four aspects, which include market demand, industrial supply, infrastructure, and external environment. Secondly, taking Khyber Pakhtunkhwa province (KPK) as an example, it uses the entropy method and Grey relational analysis to test the driving factors system. The empirical results show that four aspects jointly influence the innovation of the health and wellness tourism industry in Pakistan. Finally, this study discusses several practical implications for the development of the health and wellness tourism industry of KPK for academics, policymakers, business owners, and scholars, with recommendations for future research.

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Section: Market Consumption Structurementioning

confidence: 99%

Driving Factors of the Health and Wellness Tourism Industry: A Sharing Economy Perspective Evidence from KPK Pakistan

et al. 2021

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“…This study examines Islamic tourism or halal tourism as a type of tourism for the conscious religious market through a case study method (Beeton, 2005); (M. Alam, Ahmad, R., & Nargiza, M., 2020). In the case study method, a frequently used tool in many studies confronted with a specific issue involved in qualitative studies in academia (Bennett, 2004), (Baskarada, 2014).…”

Section: Methodsmentioning

confidence: 99%

Vol 5 Issue 1

2022

PJHSSR

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The emergence of Muslim travellers is a rapidly evolving market of the travel industry and a newly established market niche. Muslim's lives are fused with faith-based needs, including travelling, food and staying in destinations. Halal brands are offering a pleasant appeal for Muslim consumers strictly on Islamic principles. This research recognised Muslim customers recreate and redefine their uniqueness, concerns and establish their tourism and hospitality standards through Islamic principles, but still, the challenges are more than the prospects. Pakistan's reflection in the world is shown as a Muslim destination based on Islamic rules. Pakistan is compatible with the halal tourism market as a tourist destination for the neighbouring Islamic countries. Islamic Tourism would offer foreign exchange, foster heritage, and increase people's touch by exploring family tourism and youth tourism developments in Islamic countries. The uniqueness of the research is the discovery of the untapped opportunities of Islamic tourism. Therefore, it is imperative to attract Muslim tourists, clutch the options by facilitating Islamic Tourism in Pakistan. This paper aims to devise ideas for improving Pakistan's tourism sector by contributing to the Islamic tourism segments. But unfortunately, hardly any literature in Pakistan has explored the potential of Islamic tourism. This paper examines

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“…Now global airlines have trust and have started their operations in the country again, which is a good sign. The exceptional biodiversity of Pakistan is fascinating [105]. The wilderness of the enormous mountains in the northern zone is the central point for natural and quest tourism [106].…”

Section: Practical Implicationsmentioning

confidence: 99%

Impact of Substantive Staging and Communicative Staging of Sustainable Servicescape on Behavioral Intentions of Hotel Customers through Overall Perceived Image: A Case of Boutique Hotels

Khalil-Ur-Rehman

Adnan

Scholz

et al. 2021

IJERPH

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Customers have become very sensitive regarding the innovative evaluation of services. Due to competition in the hospitality industry, it is a challenge for hotel marketers to understand customers’ behavior. There is scant research in the hotel industry of Pakistan and especially on boutique hotels. This research seeks to measure the relationship between substantive, communicative elements of the sustainable servicescape and behavioral intentions (word of mouth) in a boutique hotel setting. However, the mediating effect of the overall perceived image is examined between these constructs. Responses of boutique hotel visitors were collected from Lahore, Islamabad, Faisalabad, and Murree. Data were analyzed by using structural equation modeling (SEM). Results display that both substantive and communicative servicescape elements positively affect the perceived image of customers, which has a positive influence on behavioral intentions such as word of mouth (WOM). Theoretical and practical implications are also discussed.

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Pakistan - CPEC and Tourism Vinculum: A Corridor of Tourism Opportunities in Pakistan

Cited by 5 publications

References 10 publications

Driving Factors of the Health and Wellness Tourism Industry: A Sharing Economy Perspective Evidence from KPK Pakistan

Driving Factors of the Health and Wellness Tourism Industry: A Sharing Economy Perspective Evidence from KPK Pakistan

Vol 5 Issue 1

Impact of Substantive Staging and Communicative Staging of Sustainable Servicescape on Behavioral Intentions of Hotel Customers through Overall Perceived Image: A Case of Boutique Hotels

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