Vol 5 Issue 1

Abstract

The emergence of Muslim travellers is a rapidly evolving market of the travel industry and a newly established market niche. Muslim's lives are fused with faith-based needs, including travelling, food and staying in destinations. Halal brands are offering a pleasant appeal for Muslim consumers strictly on Islamic principles. This research recognised Muslim customers recreate and redefine their uniqueness, concerns and establish their tourism and hospitality standards through Islamic principles, but still, the challenges are more than the prospects. Pakistan's reflection in the world is shown as a Muslim destination based on Islamic rules. Pakistan is compatible with the halal tourism market as a tourist destination for the neighbouring Islamic countries. Islamic Tourism would offer foreign exchange, foster heritage, and increase people's touch by exploring family tourism and youth tourism developments in Islamic countries. The uniqueness of the research is the discovery of the untapped opportunities of Islamic tourism. Therefore, it is imperative to attract Muslim tourists, clutch the options by facilitating Islamic Tourism in Pakistan. This paper aims to devise ideas for improving Pakistan's tourism sector by contributing to the Islamic tourism segments. But unfortunately, hardly any literature in Pakistan has explored the potential of Islamic tourism. This paper examines