Packaging Polynesia's image

Sturma, Michael

doi:10.1016/s0160-7383(99)00022-5

Cited by 32 publications

(9 citation statements)

References 5 publications

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“…In settler societies such as Canada, New Zealand and Australia, tourism development is often controlled by non-indigenous peoples and dominated by power structures that have originated through colonialism (Butler and Hinch, 2007;Hinch, 2004;McClintock, 1992;Palmer, 1994;Smith, 2009). This process has been criticized as reinforcing colonial relationships through adherence to processes of economic globalization and increasing neo-liberal tendencies (Britton, 1979;Echtner and Prasad, 2003;Edensor, 1998Edensor, , 2002Sturma, 1999). In this respect touristic representations have tended to stereotype particular characteristics of the local community with images that cater to 'exotic' and 'primitive' depictions of 'otherness'.…”

Section: Postcolonialism and Tourismmentioning

confidence: 99%

(re)Imaging Māori tourism: Representation and cultural hybridity in postcolonial New Zealand

Amoamo

Thompson

2010

Tourist Studies

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This paper is concerned with issues of cultural representation and postcolonialism. It argues that in countries with a history of colonization ‘indigenous culture’ has often been (mis)represented in the media associated with tourism promotion. The impact of such marketing is reflected in the call by indigenous tourism stakeholders to control the representation and meanings of their image, tribal identities and cultural difference. This study seeks to advance academic discussion on Bhabha’s concept of hybridity as a means to understand the transformative and dynamic interplay of cultural change and cultural production within a tourism context. A qualitative approach using in-depth case studies of Māori tourism businesses and stakeholders in New Zealand reveals the hybridized nature of Māori identity.This contests established categorizations of culture and identity through creative ‘ third spaces’ that re-inscribe notions of the Other. In turn, hybridity promotes counter-representations that present new strategies of self-determination and resistance for indigenous peoples.

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Section: Postcolonialism and Tourismmentioning

confidence: 99%

(re)Imaging Māori tourism: Representation and cultural hybridity in postcolonial New Zealand

Amoamo

Thompson

2010

Tourist Studies

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“…Is it harmless hype or promotional irresponsibility for the marketers of Tahiti to portray its distinctive womenfolk as floral garlanded, bare-breasted dusky maidens simply waiting to surrender their nubile selves to European travellers in the same way as they allegedly welcomed the island's Western explorers of yesteryear? (Sturma 1999). Is it harmless hype or promotional irresponsibility to produce commercials about the Maasai living in an ideal wilderness in harmony with the wildlife of the savannah, when in reality there is ongoing conflict about grazing and water rights and many of their number are reduced to being security guards protecting tourists from wild cats?…”

Section: Relatedly Observesmentioning

confidence: 99%

Differentiating Destinations in the Language of Tourism: Harmless Hype or Promotional Irresponsibility?

Dann

2000

Tourism Recreation Research

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“…He argues that this reinforces and prevents the locals from defining their own national identity. As Sturma (1999) recognized, the maintenance of stereotypes in tourism is reinforced through "narrative, fictions, arts and films" into a "representational loop" where stereotypical images are reiterated (p. 713). Tourism representations often reflect the attitudes, images and stereotypes of colonial legacies (Echtner & Prasad, 2003).…”

Section: Forming and Maintaining Stereotypesmentioning

confidence: 99%

The stereotyping of tourism management students in a business school setting

Tung

King

2016

Journal of Teaching in Travel & Tourism

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Previous research has shown that students in business schools hold stereotypes towards their peers who are undertaking different specializations. Yet, to the authors' knowledge, no research to-date has investigated the stereotyping of tourism management students by other business students. The present study seeks to fill this research gap. The insights are important because negative perceptions exacerbate the challenge of attracting high-quality prospects for tourism degree programs and of producing graduates who enjoy favourable recognition by their peers and by industry. Tourism management students are future leaders who are critical to the long term sustainability and competitiveness of the tourism sector. In-depth interviews revealed three stereotyping themes: personality attribution, legitimacy, and professionalism. The study concludes by discussing potential stereotype-reducing strategies. KEY WORDS:Stereotypes, students, psychology, education experience, teaching This is the Pre-Published Version.

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Packaging Polynesia's image

Cited by 32 publications

References 5 publications

(re)Imaging Māori tourism: Representation and cultural hybridity in postcolonial New Zealand

(re)Imaging Māori tourism: Representation and cultural hybridity in postcolonial New Zealand

Differentiating Destinations in the Language of Tourism: Harmless Hype or Promotional Irresponsibility?

The stereotyping of tourism management students in a business school setting

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