“…In settler societies such as Canada, New Zealand and Australia, tourism development is often controlled by non-indigenous peoples and dominated by power structures that have originated through colonialism (Butler and Hinch, 2007;Hinch, 2004;McClintock, 1992;Palmer, 1994;Smith, 2009). This process has been criticized as reinforcing colonial relationships through adherence to processes of economic globalization and increasing neo-liberal tendencies (Britton, 1979;Echtner and Prasad, 2003;Edensor, 1998Edensor, , 2002Sturma, 1999). In this respect touristic representations have tended to stereotype particular characteristics of the local community with images that cater to 'exotic' and 'primitive' depictions of 'otherness'.…”