Packaging design model from a supply chain approach

Abstract

PurposeThis paper aims to present an integrated management model for packaging design.Design/methodology/approachThis model is the result of research of the concepts of packaging, logistics and “packaging logistics”. With this approach in mind, the design and development of packaging are structured on four basic corner‐stones, i.e. the definition and understanding of design requirements (logistics, marketing and environmental aspects), the definition of an appropriate organizational structure, the application of “best practices”, and, finally, establishing a control system.FindingsIt was found that the management model developed provides companies with a useful quantitative tool to find the “trade‐off” between the logistics costs reduction and the differentiation capacity linked to packaging.Originality/valueThe model proposed is designed to fill a gap in the measurement systems for making an evaluation of the detailed impact on the overall operation of the supply chain in certain packaging design decisions.

An exploratory packaging study of the composite fashion footwear buying framework

“…It has been recognised that an integrated management model for packaging design within the context of supply chain management is important to facilitate an efficient and effective supply process (Garcia-Arca and Prado, 2008). Consequently packaging plays an important part in the approach to marketing communication by a company through reinforcing brand values and image and can influence the customer choice in buying product.…”

Sustainable Supply Chain Management: The Influence of Disposal Scenarios on the Environmental Impact of a 2400 L Waste Container

“…Several authors have researched on the relationships between the environmental impact of logistics, the product and the packaging. Supply chains are complex network where, for some products, factors like the packaging [12] , not only have a logistic role and influence on the effectiveness and efficiency of the supply chain [13], but may also have significant marketing and environmental influence [14].…”

“Packaging Logistics” for improving performance in supply chains: the role of meta-standards implementation

“…Thus, packaging design affects both direct costs (purchasing and waste management) and indirect costs (packing, handling, storage, transport and losses). It is precisely these indirect costs that impede an adequate understanding of the impact of certain decisions in packaging design (García-Arca & Prado-Prado, 2008a). To illustrate the potential contribution to reducing overall costs, we can show some examples and figures:…”

“…The most well-known of these models is Olsmats and Dominic's "Packaging Scorecard" (2003). With this broader view of packaging the integration of logistics and packaging design has been conceptualized in the term "packaging logistics" (and "sustainable packaging logistics"), particularly emphasizing the operational and organizational repercussions (Hellström & Saghir, 2006;García-Arca & Prado-Prado, 2008a). Thanks to "packaging logistics" implementation, it is possible to deal with the search for packaging alternatives by combining the packaging structure and the four main decisions to be taken in design: the selection of materials, dimensions, groupings (the number of packs/package) and "graphic artwork" or the aesthetic design of packaging.…”

“…Past research (e.g., Saghir & Jönson, 2001;Klevas, 2005;Hellström & Saghir, 2006;Verghese & Lewis, 2007;García-Arca & Prado-Prado, 2008a;Azzi et al, 2012;García-Arca et al, 2014) consider packaging as one of the key and global elements that support an efficient and sustainable supply chain. These authors show that supply chain companies have different requirements with regard to packaging.…”