Packaging

Rahman, Khandoker Mahmudur

doi:10.1108/978-1-78635-746-520161009

Cited by 1 publication

(5 citation statements)

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“…Many companies use packaging to communicate with the customers and put the impression of the brand in their minds (Belch & Belch, 2018). In line with Belch, Khandoker Mahmudur Rahman besides protecting the product inside, the packaging has an important role as a communication function, legal compliances, has to protect the environment also, and stand for promotion and positioning (Rahman, 2016). Companies should consider several matters for designing the packaging (Lehberg, 2019) :What is the product, that means what kind of product inside the packaging.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Based in Rahman, 2016 we can define what is packaging by understand the definition packaging itself, that the packaging is a process of design and produce a storage, container, place or a cover for the product. The packaging has 3 kinds of levels.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The packaging has 3 kinds of levels. Packaging has 3 kinds of levels (Rahman, 2016): the first level is Primary Package, this level is a container that directly accommodates/stores the product. Secondary package is the second container used to store the primary package, which is usually thrown away after the product is opened for use.…”

Section: Literature Reviewmentioning

confidence: 99%

“…(Nickels, McHugh & McHugh, 2019). The function of packaging is the outer appearance of a product and provides safety and protection as well (Rahman, 2016).…”

Section: Introductionmentioning

confidence: 99%

“…Pricing, structuring, and promotion have several components, and packaging becomes the main component (Rambabu & Porika, 2020). Primary package, secondary package, and tertiary package are three levels of packaging (Rahman, 2016).…”

Section: Introductionmentioning

confidence: 99%

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Packaging and Instagram Application Development: A Business Coaching of “Shine Icon Mora Craft”

Wijayanti

Widhaningrat

2021

JICP

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This article describes the coaching business process carried out at an SMEs, the Shine Icon Mora Craft, to develop packaging design and Instagram account. The purpose of this research is to assist the SMEs in developing packaging designs and developing Instagram account. The research method that was used in this research is a business coaching approach. In order to get an insight into the packaging development ideas and effectiveness of the Instagram account, data obtained through surveys and in-depth. Based on the results of the research, by interviews and surveys, there are various problems faced by SMEs. But based on the limitation of the research, the research decided that the main focus is the development of packaging design and Instagram account. The packaging needed by SMEs that can protect the products inside because the nature of the products of SMEs is fragile which is the products from the SMEs is craft from polyresin, such as refrigerator magnet and statues. While for developing Instagram, account uses social media content by using visual photos to be uploaded into Instagram to attract Instagram users. The business coaching process in SMEs can be further developed to support the business optimally and give the positive impact for the SMEs.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

“…(Nickels, McHugh & McHugh, 2019). The function of packaging is the outer appearance of a product and provides safety and protection as well (Rahman, 2016).…”

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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